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07 August 2018
Reitz the road to reconciliation nearly a decade later
Brugbouers Die Reitz-video en die pad na versoeningis published by Penguin Books

People who work to reconcile communities, to bring about change and transformation, need to do more than get people to sit and talk. They need to go on and make something work afterwards, said the former UFS Dean of Student Affairs Dr Rudi Buys

Dr Buys launched his book, Brugbouers Die Reitz-video en die pad na versoening, on the Bloemfontein Campus of the University of the Free State (UFS). 

Challenging peace, bringing people together

“Bridge-builders bring people together and drive forward a process that challenges peace," said Dr Buys. 

The book talks about the 2008 controversial Reitz-video that surfaced at the UFS when white male students demeaned and humiliated five black university workers in 2007 at a campus residence. The degrading treatment of the workers, recorded on film, led to racial conflicts at UFS and condemnation worldwide.

At the time Dr Buys was approached as a reconciliation consultant and later became the Dean of Student Affairs. 

“It is my picture,” says former dean of students

The book tells the stories of four student leaders during the turbulent time that followed. Dr Buys said he added his own story to these, explaining what his process was as an Afrikaner who was challenged by the events. “It is my picture and what I experienced while I was part of the UFS and the process here at the time.”  

He said the book was not an analysis of what happened. 

Dr Buys said one of the things that stood out from the experiences of the student leaders was that their internal struggles with issues of racism were more similar than different. “The world would have us believe that it is something different.”

“Change will not come in one generation”


Taking part in the discussion, UFS Rector and Vice-Chancellor Prof Francis Petersen, indicated that the team who led the earlier process of transformation and integration had done excellent work. However, he warned that nobody should have the illusion that was enough. He said in a society where issues were profoundly entrenched, change would not come in one generation. 

Prof Petersen said initiatives such as the constant debates, dialogues and conversations at student level and the current Thought Leadership Series were essential.  “More of these engagements should happen,” Prof Petersen said.

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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