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13 August 2018
Technology and mentoring key in UFS approach to learner success
The University of the Free State has been changing the lives of high school learners through its Internet Broadcast Project.

The University of the Free State (UFS) has been changing the lives of high school learners through its Internet Broadcast Project (IBP). The project was established in 2011, with the vision of taking quality education to all learners across the Free State province, regardless of their socioeconomic backgrounds.  

The UFS IDEAS Lab, located on the UFS South Campus, is home to the IBP. Every day, the IBP transmits lessons to 83 schools spread across five districts in the Free State for learners in Grades 8 to 12. Learners also have electronic access to this material, which is presented for more than 15 school subjects. 

The benefits of technology

A collaboration with the university and the Free State Department of Education, the project includes support for subjects such as Mathematics, Physical Science, Life Science, Economics, Accounting, and Geography. The technology provided at each school allows learners to communicate with the presenter in the studio during a broadcast at no cost to the school or learner.

"The UFS is proud to be associated with the Department of Education and salutes it for the many initiatives in schools across the province, which contributed to outstanding matric results,” said Prof Francis Petersen, UFS Rector and Vice-Chancellor. 

In 2017, Free State MEC for Education, Tate Makgoe, made special mention of the IBP for the role it played in contributing towards the best matric results in the Free State for the second consecutive year. Other former successes of the IBP include the announcement of the project as the winner of the 2015 Enterprise Video Award (EVA) in the category Video in Education Scholarship. This makes it two in a row, since the IBP also won an EVA in 2014 for Innovation in Pedagogy.

Motivated by dreams of something better

Makgoe said that part of the success of the province can be attributed to the project. Many of the top-performing schools had learners who participated in the IBP. In 2017, the Xhariep District, one of the districts forming part of the project, was named the top-performing district in the province, and second in the country. 

“Dreams and goals that you set for yourself are what keep you motivated, even if you are on the verge of giving up. Your dreams will motivate you to work harder and keep going,” says Lefu Matlala, a former IBP learner from Lefikeng Secondary School in Botshabelo. Lefu successfully used the IBP to support his learning and matriculated as one of the top five in the province in 2017. Through the help of the IBP and his teachers, Lefu scored 99% for Mathematics, 96% for Physical Sciences, and 85% for Geography. 

Social Responsibility Enterprises 

The Social Responsibility Enterprises (SRE) focuses on the mentoring of teachers in order to make a sustainable impact. A total of 78 schools in the Free State, Mpumalanga and the Eastern Cape benefit from this programme. SRE mentors assist school principals with school management, while teachers in Mathematics, Physical Science, Accounting, and English as a language of learning are assisted in mastering of curriculum content, pedagogy, and classroom management. The project has an annual budget of more than R15 million – all of which comes from sponsors outside the UFS.

Mentors visit schools and share knowledge, extra material, and technology to improve the standard of teaching. The change has been significant. Matric results, Mathematics pass rates, and Physical Science pass rates have improved dramatically in these schools. Another aspect is the identification of learners with potential (so-called first-generation students) to go to university. They are assisted through extra classes and in applying for tertiary education and bursaries.

Many of them (782) are currently studying at the UFS, and also receive mentorship at the university. HS van der Walt, Head of Social Responsibility Enterprises, says his team is proud to be part of the process of helping the Free State to become the No 1 province in the country again.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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