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16 August 2018 Photo Johan Roux
Teen motherhood is not childs play
Elgonda Bekker of the UFS School of Nursing is pictured with Gladys Magobe, one-day-old baby Neo, and Luvuyo Madasa, Executive Director at RelmagineSA and great-grandson of Nelson Mandela. They were recently involved in a Princess Gabo outreach programme in Thaba Nhchu.

To commemorate the Nelson Mandela Centenary, a group of delegates from the Bloemfontein community had the privilege to get a behind-the-scenes look at the Princess Project and got an idea of how teenagers are taught about planned parenthood. 

The Princess Gabo Foundation and the Responsible Reproductive Health Education Project (RRHEP) is a community service learning project at the University of the Free State (UFS) that forms part of the credit-bearing curriculum of final-year midwifery students in the Undergraduate Nursing programme and is done in cooperation with the office of Community Service Learning.

The big responsibility of having a baby

Every baby deserves a good start in life. Both Elgonda Bekker, coordinator of the UFS Midwifery Programme, and Prof André Venter, head of the UFS Paediatrics and Child Health School and founding director of MACAH (The Mother and Child Academic Hospital Foundation), emphasise the importance of the first couple of years of a baby’s life. 

Having a baby is definitely not child’s play and is a heavy burden on teenage mothers and fathers. As part of the Princess project learners are given a baby doll for one week – with the consent of their parents as the experience can be quite disruptive. UFS students then send cellphone messages to these “doll parents” from their “babies”. For example, “your baby is crying, your baby is hungry, your baby needs to go to the clinic, your baby needs a nappie change” … 24 hours a day.  

Stop teenage pregnancies

The project has been so successful that it achieved an almost zero pregnancy rate at the two schools that are part of the programme. “When we started in 2015, we would have been happy to have saved one girl from an unplanned pregnancy. The outcome astounded us.” When they are responsible for their baby dolls, learners are trained in sound parenting techniques that include breastfeeding, kangaroo care (where their dolls are tied to their chests), health, and life skills. To complement the school curriculum, scholars are required to work out a budget for the baby from a typical South Africa Social Security Agency grant. Not only does this teach them maths literacy, it also illustrates how expensive raising a baby is. 

Parenting is precious 


For Princess Gaboilelwe Moroka-Motshabi, the Princess Gabo Foundation is a calling. Prompted by her own pregnancy health issues, she was compelled to help alleviate the suffering of mothers and babies. Currently, her aim is to supply new mothers with a kangaroo care wrap that helps with infant health and improves mother and child bonding. The wrap, then, seems to not only benefit infants, but also helps empower teenagers to prevent unplanned pregnancies with the help of the foundation.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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