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16 August 2018 Photo Johan Roux
Teen motherhood is not childs play
Elgonda Bekker of the UFS School of Nursing is pictured with Gladys Magobe, one-day-old baby Neo, and Luvuyo Madasa, Executive Director at RelmagineSA and great-grandson of Nelson Mandela. They were recently involved in a Princess Gabo outreach programme in Thaba Nhchu.
To commemorate the Nelson Mandela Centenary, a group of delegates from the Bloemfontein community had the privilege to get a behind-the-scenes look at the Princess Project and got an idea of how teenagers are taught about planned parenthood. 

The Princess Gabo Foundation and the Responsible Reproductive Health Education Project (RRHEP) is a community service learning project at the University of the Free State (UFS) that forms part of the credit-bearing curriculum of final-year midwifery students in the Undergraduate Nursing programme and is done in cooperation with the office of Community Service Learning.

The big responsibility of having a baby

Every baby deserves a good start in life. Both Elgonda Bekker, coordinator of the UFS Midwifery Programme, and Prof André Venter, head of the UFS Paediatrics and Child Health School and founding director of MACAH (The Mother and Child Academic Hospital Foundation), emphasise the importance of the first couple of years of a baby’s life. 

Having a baby is definitely not child’s play and is a heavy burden on teenage mothers and fathers. As part of the Princess project learners are given a baby doll for one week – with the consent of their parents as the experience can be quite disruptive. UFS students then send cellphone messages to these “doll parents” from their “babies”. For example, “your baby is crying, your baby is hungry, your baby needs to go to the clinic, your baby needs a nappie change” … 24 hours a day.  

Stop teenage pregnancies

The project has been so successful that it achieved an almost zero pregnancy rate at the two schools that are part of the programme. “When we started in 2015, we would have been happy to have saved one girl from an unplanned pregnancy. The outcome astounded us.” When they are responsible for their baby dolls, learners are trained in sound parenting techniques that include breastfeeding, kangaroo care (where their dolls are tied to their chests), health, and life skills. To complement the school curriculum, scholars are required to work out a budget for the baby from a typical South Africa Social Security Agency grant. Not only does this teach them maths literacy, it also illustrates how expensive raising a baby is. 

Parenting is precious 

For Princess Gaboilelwe Moroka-Motshabi, the Princess Gabo Foundation is a calling. Prompted by her own pregnancy health issues, she was compelled to help alleviate the suffering of mothers and babies. Currently, her aim is to supply new mothers with a kangaroo care wrap that helps with infant health and improves mother and child bonding. The wrap, then, seems to not only benefit infants, but also helps empower teenagers to prevent unplanned pregnancies with the help of the foundation.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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