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16 August 2018 Photo Johan Roux
Teen motherhood is not childs play
Elgonda Bekker of the UFS School of Nursing is pictured with Gladys Magobe, one-day-old baby Neo, and Luvuyo Madasa, Executive Director at RelmagineSA and great-grandson of Nelson Mandela. They were recently involved in a Princess Gabo outreach programme in Thaba Nhchu.

To commemorate the Nelson Mandela Centenary, a group of delegates from the Bloemfontein community had the privilege to get a behind-the-scenes look at the Princess Project and got an idea of how teenagers are taught about planned parenthood. 

The Princess Gabo Foundation and the Responsible Reproductive Health Education Project (RRHEP) is a community service learning project at the University of the Free State (UFS) that forms part of the credit-bearing curriculum of final-year midwifery students in the Undergraduate Nursing programme and is done in cooperation with the office of Community Service Learning.

The big responsibility of having a baby

Every baby deserves a good start in life. Both Elgonda Bekker, coordinator of the UFS Midwifery Programme, and Prof André Venter, head of the UFS Paediatrics and Child Health School and founding director of MACAH (The Mother and Child Academic Hospital Foundation), emphasise the importance of the first couple of years of a baby’s life. 

Having a baby is definitely not child’s play and is a heavy burden on teenage mothers and fathers. As part of the Princess project learners are given a baby doll for one week – with the consent of their parents as the experience can be quite disruptive. UFS students then send cellphone messages to these “doll parents” from their “babies”. For example, “your baby is crying, your baby is hungry, your baby needs to go to the clinic, your baby needs a nappie change” … 24 hours a day.  

Stop teenage pregnancies

The project has been so successful that it achieved an almost zero pregnancy rate at the two schools that are part of the programme. “When we started in 2015, we would have been happy to have saved one girl from an unplanned pregnancy. The outcome astounded us.” When they are responsible for their baby dolls, learners are trained in sound parenting techniques that include breastfeeding, kangaroo care (where their dolls are tied to their chests), health, and life skills. To complement the school curriculum, scholars are required to work out a budget for the baby from a typical South Africa Social Security Agency grant. Not only does this teach them maths literacy, it also illustrates how expensive raising a baby is. 

Parenting is precious 


For Princess Gaboilelwe Moroka-Motshabi, the Princess Gabo Foundation is a calling. Prompted by her own pregnancy health issues, she was compelled to help alleviate the suffering of mothers and babies. Currently, her aim is to supply new mothers with a kangaroo care wrap that helps with infant health and improves mother and child bonding. The wrap, then, seems to not only benefit infants, but also helps empower teenagers to prevent unplanned pregnancies with the help of the foundation.

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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