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29 August 2018 Photo Barend Nagel
Think three minutes is a long time
One slide and three minutes was all they had to present their research. Winners of the UFS Three-Minute Thesis competition in the Master’s category are from left: Nigel Masalla, Phuthi Samuel Masingi and Vuyisa Sigwela. Home page photo: Winners in the PhD Category were Trudie Strauss and Nokuthula Tlalajoe.
It may take three minutes to make noodles, but imagine presenting the 80 000-word research you spent months writing in just three minutes.

For master’s and PhD students participating in the annual institutional Three-Minute Thesis (3MT) competition at the University of the Free State (UFS), three minutes seem to go as fast as three seconds. Each participant is given three minutes to present the essence of their research, explaining the problem, methodology used, as well as the importance of their research using one slide.

A jubilant audience of staff members and students gathered at the Equitas Auditorium on the Bloemfontein Campus for the annual institutional 3MT competition. Interesting research topics across different fields of study, which the participants had spent months and even years researching, were presented in the master’s and PhD categories. After each presentation, a panel of judges and the audience had the chance to ask the participants questions on their research.

The competition is part of the initiative by the UFS Postgraduate School to showcase postgraduate research across disciplines, faculties, and universities. Participation in this competition helps to develop academic, presentation, and research communication skills to ensure that research students can effectively communicate their research in a language that even non-specialists can understand. 

It is the mandate of the school to “create an enabling environment for postgraduate students to excel in their pursuit of their academic quests”, according to Prof Witness Mudzi: Director of the UFS Postgraduate School. 

Winners at the event:

PhDs
• Third prize: Trudie Strauss - Babelish Confusion: Finding Statistical Structure in the Diversity of Languages (R3 000 cash prize)
• People’s choice: Nokuthula Tlalajoe - The transition of undergraduate first-year students into the MBChB programme: Social learning and integration

Master’s
• First prize: Phuthi Samuel Masingi   Physical demands of South African Football (R6 000 cash prize)
• Second prize and people’s choice: Nigel Masalla   “ Stealthing” – lifting the veil on non-consensual condom removal (R4 000 cash prize)
• Third prize: Vuyisa Sigwela - Extraction, characterisation and application of betalains from beetroot, cactus pear and amaranth (R2 000 cash prize)

The UFS will be represented by Trudie Strauss at the national 3MT competition on 26 October 2018. The national competition will take place on the UFS Bloemfontein Campus

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted, “the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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