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29 August 2018 Photo Barend Nagel
Think three minutes is a long time
One slide and three minutes was all they had to present their research. Winners of the UFS Three-Minute Thesis competition in the Master’s category are from left: Nigel Masalla, Phuthi Samuel Masingi and Vuyisa Sigwela. Home page photo: Winners in the PhD Category were Trudie Strauss and Nokuthula Tlalajoe.
It may take three minutes to make noodles, but imagine presenting the 80 000-word research you spent months writing in just three minutes.

For master’s and PhD students participating in the annual institutional Three-Minute Thesis (3MT) competition at the University of the Free State (UFS), three minutes seem to go as fast as three seconds. Each participant is given three minutes to present the essence of their research, explaining the problem, methodology used, as well as the importance of their research using one slide.

A jubilant audience of staff members and students gathered at the Equitas Auditorium on the Bloemfontein Campus for the annual institutional 3MT competition. Interesting research topics across different fields of study, which the participants had spent months and even years researching, were presented in the master’s and PhD categories. After each presentation, a panel of judges and the audience had the chance to ask the participants questions on their research.

The competition is part of the initiative by the UFS Postgraduate School to showcase postgraduate research across disciplines, faculties, and universities. Participation in this competition helps to develop academic, presentation, and research communication skills to ensure that research students can effectively communicate their research in a language that even non-specialists can understand. 

It is the mandate of the school to “create an enabling environment for postgraduate students to excel in their pursuit of their academic quests”, according to Prof Witness Mudzi: Director of the UFS Postgraduate School. 

Winners at the event:

PhDs
• Third prize: Trudie Strauss - Babelish Confusion: Finding Statistical Structure in the Diversity of Languages (R3 000 cash prize)
• People’s choice: Nokuthula Tlalajoe - The transition of undergraduate first-year students into the MBChB programme: Social learning and integration

Master’s
• First prize: Phuthi Samuel Masingi   Physical demands of South African Football (R6 000 cash prize)
• Second prize and people’s choice: Nigel Masalla   “ Stealthing” – lifting the veil on non-consensual condom removal (R4 000 cash prize)
• Third prize: Vuyisa Sigwela - Extraction, characterisation and application of betalains from beetroot, cactus pear and amaranth (R2 000 cash prize)

The UFS will be represented by Trudie Strauss at the national 3MT competition on 26 October 2018. The national competition will take place on the UFS Bloemfontein Campus

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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