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31 August 2018 Photo Godfrey Ndoda
UFS Mobile Clinic - an exemplary framework of innovation
Free State Department of Health and the UFS Faculty of Health Sciencesentered into a partnership set to improve primary health care in the Free State society.

The Coordinator of Community Engagement and Rural Health in the Faculty of Health Sciences, Dr René Botha, described the unveiling and handing-over ceremony of the University of the Free State (UFS) Faculty of Health Sciences’ Mobile Clinic as “an auspicious and phenomenal occasion in the history of the faculty, and the institution as a whole”.

This mobile healthcare service will align itself with the current mobile service offered by the Free State Department of Health (FSDH) and will include an optometry service. This is the first service of its kind and aims to expose students and the broader community to mobile primary healthcare on rural platforms.

This collaboration between the Faculty of Health Sciences and the FSDH is believed to change and improve lives.   

“The purpose of the clinic is to enrich current primary healthcare measures that were implemented through valuable collaborations. This will result in the betterment of community members who have limited access to healthcare resources,” explained Dr Botha.

UFS medical students have been working on a continuous healthcare programme that started in 2016. The programme operates in areas in the southern Free State, where students engage with the community, schools, clinics, and are making home visits to residents in the area. The main purpose of the programme is to find solutions to key healthcare problems in the region. 

The MEC of Health, Montseng Tsiu, addressed the audience and explained, “implementing primary healthcare holistically through the mobile clinic, will benefit residents in rural areas who have a lack of facilities”. 

According to Prof Francis Petersen, UFS Rector and Vice-Chancellor, the mobile clinic is an example of the innovation framework that cultivates the university’s mandate. The mandate stipulates the creation and maintenance of equitable partnerships with the province, the FSDH, the Department of Education, and many other crucial stakeholders that will ensure the imparting of knowledge, excellence, and quality in contributing to society.

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UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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