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14 August 2018
WomenofKovsies Dr Lize Joubert on flowers and their favourite insects
Pollination is important to maintain diversity in our natural ecosystem and maintain ecosystem health

“Pollination is important to maintain diversity in our natural ecosystem and maintain ecosystem health.” So says Dr Lize Joubert, lecturer in the Department of Plant Sciences at the University of the Free State. “Research helps to understand the interaction between insects and flowers and their many implications on real-world problems.”

Plant systematics and pollination biology, Dr Joubert’s research field, looks at how plants diversify, adapt to environmental changes and how their flowers evolve to keep attracting insects to pollinate them for reproduction. 

Dependency on pollination

Crop production is, in many cases, dependent on pollination. About 75% of the world’s crops are to some extent dependant on pollination. “Pollination is really important for us as human beings, but it is also important to maintain diversity in our natural ecosystem and maintain ecosystem health.”

Dr Joubert obtained her PhD in plant systematics in 2013 and was subsequently awarded the EM van Zinderen-Bakker Prize for an outstanding PhD dissertation in Botany.

She is also the curator of the Geo Potts Herbarium in Bloemfontein, the internationally accredited herbarium housing over 30 000 plant specimens, mainly representing the flora of central South Africa and several special collections from Marion Island, the Okavango Delta, and KwaZulu-Natal. 

Learning from the experts

As a young researcher Dr Joubert became part of the Prestige Scholars Programme (PSP) at the UFS which led her to Cambridge University where she became part of a research group for nearly two years under an expert in her field, Prof Beverley Glover. The PSP at UFS identifies and promotes promising young academics at the university to become full professors with excellent research accomplishments. 

Dr Joubert views the PSP Programme to a large extent as her academic home. She is proud to be part of the programme that has brought her closer to other experts in her field and resulted in collaborations in which she is involved in cutting-edge research. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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