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14 August 2018
WomenofKovsies Dr Lize Joubert on flowers and their favourite insects
Pollination is important to maintain diversity in our natural ecosystem and maintain ecosystem health

“Pollination is important to maintain diversity in our natural ecosystem and maintain ecosystem health.” So says Dr Lize Joubert, lecturer in the Department of Plant Sciences at the University of the Free State. “Research helps to understand the interaction between insects and flowers and their many implications on real-world problems.”

Plant systematics and pollination biology, Dr Joubert’s research field, looks at how plants diversify, adapt to environmental changes and how their flowers evolve to keep attracting insects to pollinate them for reproduction. 

Dependency on pollination

Crop production is, in many cases, dependent on pollination. About 75% of the world’s crops are to some extent dependant on pollination. “Pollination is really important for us as human beings, but it is also important to maintain diversity in our natural ecosystem and maintain ecosystem health.”

Dr Joubert obtained her PhD in plant systematics in 2013 and was subsequently awarded the EM van Zinderen-Bakker Prize for an outstanding PhD dissertation in Botany.

She is also the curator of the Geo Potts Herbarium in Bloemfontein, the internationally accredited herbarium housing over 30 000 plant specimens, mainly representing the flora of central South Africa and several special collections from Marion Island, the Okavango Delta, and KwaZulu-Natal. 

Learning from the experts

As a young researcher Dr Joubert became part of the Prestige Scholars Programme (PSP) at the UFS which led her to Cambridge University where she became part of a research group for nearly two years under an expert in her field, Prof Beverley Glover. The PSP at UFS identifies and promotes promising young academics at the university to become full professors with excellent research accomplishments. 

Dr Joubert views the PSP Programme to a large extent as her academic home. She is proud to be part of the programme that has brought her closer to other experts in her field and resulted in collaborations in which she is involved in cutting-edge research. 

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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