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20 August 2018
WomenofKovsies Kesa praises the most important woman in her life
Kesa Molotsane, top Kovsies athlete says much of her success is thanks to the amazing backing of her mother Shani.

Most of Kesa Molotsane’s achievements on the athletic track and road can be attributed to the tireless support of her mother, Kesa says.  

“It might sound like a cliché, but my mother has taught me so much and I have learnt enough from her to survive anything. She has played the biggest role in my career and made it a priority in her life even before it (her athletics career) blossomed. 

‘My mother invested in me’

“My mother Shani has invested so much. She was present at the start and to this day she is still there for me,” Kesa says about the most important woman in her life.

Molotsane, who is doing her BA honours at the University of the Free State, has had a good 12 months behind her. She is the Spar Grand Prix 10km champion from last year, is the national student champion in the 5 000m and 10 000m and was the best South African performer at the Confederation of African Athletics African Cross Country Championships.

‘Improvement and growth motivates me’

She says improvement and growth motivates her big time. “It’s a way of weighing my efforts and hard work. I am inspired by a lot of things, depending on what situation I am in and the inspiration I’m looking for. I believe in and value inspiration in abundance.”

According to her, representing her country at the World Cross Country Championships in Uganda in March 2017 was the biggest accomplishment of her career. “It was my first time at world championships and I was the first South African to cross the finish line. I want to leave my legacy for years to come and want to touch lives using my God-given talent and gift.”

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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