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27 August 2018 Photo Barend Nagel
WomenOfKovsies Prof LenkaBula foresees transformation at UFS
Vice-Rector: Institutional Change, Student Affairs, and Community Engagement, Prof Puleng LenkaBula, takes the lead in transforming Student Experiences at the UFS.

“It’s important to think about transformation in ways that are responsive to the challenges which students have raised,” said Prof Puleng LenkaBula. She thinks of transformation as constitutive of deliberative processes, actions, reflections, writings, and literary expressions aimed as a response to the ecological, economic, political, and social context and questions which undergird the learning, research, and engagement of UFS students, staff, and stakeholders.

Prof LenkaBula is Vice-Rector: Institutional Change, Student Affairs, and Community Engagement at the University of the Free State (UFS). 

Committed to knowledge production, novelty, and the advancement of socio-economic development in South Africa, Prof LenkaBula assumes position as work-stream leader for Student Experience in the Integrated Transformation Plan (ITP). The plan aims to identify areas of transformation that the UFS marks to revolutionise and implement in its pursuit of delivering quality graduates who will be able to contest in a global realm of competitors.

Importance of revolutionising Student Experience at the UFS

“My job is to ensure that students flourish academically and are cultivated holistically as human beings who bring embodied knowledge and experiences which will enable them to succeed in life,” detailed Prof LenkaBula. 

She also contributes towards change in the Engaged Scholarship as well as the Names, Symbols and Spaces work streams of the ITP. Prof LenkaBula has been deemed powerful in her ability to traverse disciplinary parameters, research, stakeholder cultivation, and development.

“It is important to navigate symbols and spaces as a co-aspect of Student Experience to enrich the diversity of know-hows at the UFS and map a university that will represent a value-system that prioritises inclusivity and diversity,” urged Prof LenkaBula with reference to the significance of her role in the implementation of the ITP. 
 
ITP deemed an integral mechanism of growth for Kovsies


Ensuring that UFS graduates are locally adept, knowledgeable, active, and globally competitive in imperative areas of interest, highlights the general importance of the ITP for Prof LenkaBula.

The Vice-Rector underlined that the UFS has had historical challenges within its existence which have demonstrated a need for change that promotes dignity for all and respect for the diversity of its people, in an effort to secure social cohesion.

“Open dialogue and participation are mechanisms that the university needs to make use of to engage the past in order to create constructive directions for the future,” said Prof LenkaBula.

She concluded by stating that the UFS is a key global resource, as we live in a state of economic globalisation. “Knowledge is an essential imperative in knowledge-economies that breed skilled labour, and the ability to think critically in order to formulate ideas that will change the world”, said Prof LenkaBula.

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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