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27 August 2018 Photo Barend Nagel
WomenOfKovsies Prof LenkaBula foresees transformation at UFS
Vice-Rector: Institutional Change, Student Affairs, and Community Engagement, Prof Puleng LenkaBula, takes the lead in transforming Student Experiences at the UFS.

“It’s important to think about transformation in ways that are responsive to the challenges which students have raised,” said Prof Puleng LenkaBula. She thinks of transformation as constitutive of deliberative processes, actions, reflections, writings, and literary expressions aimed as a response to the ecological, economic, political, and social context and questions which undergird the learning, research, and engagement of UFS students, staff, and stakeholders.

Prof LenkaBula is Vice-Rector: Institutional Change, Student Affairs, and Community Engagement at the University of the Free State (UFS). 

Committed to knowledge production, novelty, and the advancement of socio-economic development in South Africa, Prof LenkaBula assumes position as work-stream leader for Student Experience in the Integrated Transformation Plan (ITP). The plan aims to identify areas of transformation that the UFS marks to revolutionise and implement in its pursuit of delivering quality graduates who will be able to contest in a global realm of competitors.

Importance of revolutionising Student Experience at the UFS

“My job is to ensure that students flourish academically and are cultivated holistically as human beings who bring embodied knowledge and experiences which will enable them to succeed in life,” detailed Prof LenkaBula. 

She also contributes towards change in the Engaged Scholarship as well as the Names, Symbols and Spaces work streams of the ITP. Prof LenkaBula has been deemed powerful in her ability to traverse disciplinary parameters, research, stakeholder cultivation, and development.

“It is important to navigate symbols and spaces as a co-aspect of Student Experience to enrich the diversity of know-hows at the UFS and map a university that will represent a value-system that prioritises inclusivity and diversity,” urged Prof LenkaBula with reference to the significance of her role in the implementation of the ITP. 
 
ITP deemed an integral mechanism of growth for Kovsies


Ensuring that UFS graduates are locally adept, knowledgeable, active, and globally competitive in imperative areas of interest, highlights the general importance of the ITP for Prof LenkaBula.

The Vice-Rector underlined that the UFS has had historical challenges within its existence which have demonstrated a need for change that promotes dignity for all and respect for the diversity of its people, in an effort to secure social cohesion.

“Open dialogue and participation are mechanisms that the university needs to make use of to engage the past in order to create constructive directions for the future,” said Prof LenkaBula.

She concluded by stating that the UFS is a key global resource, as we live in a state of economic globalisation. “Knowledge is an essential imperative in knowledge-economies that breed skilled labour, and the ability to think critically in order to formulate ideas that will change the world”, said Prof LenkaBula.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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