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27 August 2018 Photo Barend Nagel
WomenOfKovsies Prof LenkaBula foresees transformation at UFS
Vice-Rector: Institutional Change, Student Affairs, and Community Engagement, Prof Puleng LenkaBula, takes the lead in transforming Student Experiences at the UFS.

“It’s important to think about transformation in ways that are responsive to the challenges which students have raised,” said Prof Puleng LenkaBula. She thinks of transformation as constitutive of deliberative processes, actions, reflections, writings, and literary expressions aimed as a response to the ecological, economic, political, and social context and questions which undergird the learning, research, and engagement of UFS students, staff, and stakeholders.

Prof LenkaBula is Vice-Rector: Institutional Change, Student Affairs, and Community Engagement at the University of the Free State (UFS). 

Committed to knowledge production, novelty, and the advancement of socio-economic development in South Africa, Prof LenkaBula assumes position as work-stream leader for Student Experience in the Integrated Transformation Plan (ITP). The plan aims to identify areas of transformation that the UFS marks to revolutionise and implement in its pursuit of delivering quality graduates who will be able to contest in a global realm of competitors.

Importance of revolutionising Student Experience at the UFS

“My job is to ensure that students flourish academically and are cultivated holistically as human beings who bring embodied knowledge and experiences which will enable them to succeed in life,” detailed Prof LenkaBula. 

She also contributes towards change in the Engaged Scholarship as well as the Names, Symbols and Spaces work streams of the ITP. Prof LenkaBula has been deemed powerful in her ability to traverse disciplinary parameters, research, stakeholder cultivation, and development.

“It is important to navigate symbols and spaces as a co-aspect of Student Experience to enrich the diversity of know-hows at the UFS and map a university that will represent a value-system that prioritises inclusivity and diversity,” urged Prof LenkaBula with reference to the significance of her role in the implementation of the ITP. 
 
ITP deemed an integral mechanism of growth for Kovsies


Ensuring that UFS graduates are locally adept, knowledgeable, active, and globally competitive in imperative areas of interest, highlights the general importance of the ITP for Prof LenkaBula.

The Vice-Rector underlined that the UFS has had historical challenges within its existence which have demonstrated a need for change that promotes dignity for all and respect for the diversity of its people, in an effort to secure social cohesion.

“Open dialogue and participation are mechanisms that the university needs to make use of to engage the past in order to create constructive directions for the future,” said Prof LenkaBula.

She concluded by stating that the UFS is a key global resource, as we live in a state of economic globalisation. “Knowledge is an essential imperative in knowledge-economies that breed skilled labour, and the ability to think critically in order to formulate ideas that will change the world”, said Prof LenkaBula.

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Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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