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27 August 2018 Photo Barend Nagel
WomenOfKovsies Prof LenkaBula foresees transformation at UFS
Vice-Rector: Institutional Change, Student Affairs, and Community Engagement, Prof Puleng LenkaBula, takes the lead in transforming Student Experiences at the UFS.

“It’s important to think about transformation in ways that are responsive to the challenges which students have raised,” said Prof Puleng LenkaBula. She thinks of transformation as constitutive of deliberative processes, actions, reflections, writings, and literary expressions aimed as a response to the ecological, economic, political, and social context and questions which undergird the learning, research, and engagement of UFS students, staff, and stakeholders.

Prof LenkaBula is Vice-Rector: Institutional Change, Student Affairs, and Community Engagement at the University of the Free State (UFS). 

Committed to knowledge production, novelty, and the advancement of socio-economic development in South Africa, Prof LenkaBula assumes position as work-stream leader for Student Experience in the Integrated Transformation Plan (ITP). The plan aims to identify areas of transformation that the UFS marks to revolutionise and implement in its pursuit of delivering quality graduates who will be able to contest in a global realm of competitors.

Importance of revolutionising Student Experience at the UFS

“My job is to ensure that students flourish academically and are cultivated holistically as human beings who bring embodied knowledge and experiences which will enable them to succeed in life,” detailed Prof LenkaBula. 

She also contributes towards change in the Engaged Scholarship as well as the Names, Symbols and Spaces work streams of the ITP. Prof LenkaBula has been deemed powerful in her ability to traverse disciplinary parameters, research, stakeholder cultivation, and development.

“It is important to navigate symbols and spaces as a co-aspect of Student Experience to enrich the diversity of know-hows at the UFS and map a university that will represent a value-system that prioritises inclusivity and diversity,” urged Prof LenkaBula with reference to the significance of her role in the implementation of the ITP. 
 
ITP deemed an integral mechanism of growth for Kovsies


Ensuring that UFS graduates are locally adept, knowledgeable, active, and globally competitive in imperative areas of interest, highlights the general importance of the ITP for Prof LenkaBula.

The Vice-Rector underlined that the UFS has had historical challenges within its existence which have demonstrated a need for change that promotes dignity for all and respect for the diversity of its people, in an effort to secure social cohesion.

“Open dialogue and participation are mechanisms that the university needs to make use of to engage the past in order to create constructive directions for the future,” said Prof LenkaBula.

She concluded by stating that the UFS is a key global resource, as we live in a state of economic globalisation. “Knowledge is an essential imperative in knowledge-economies that breed skilled labour, and the ability to think critically in order to formulate ideas that will change the world”, said Prof LenkaBula.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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