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03 December 2018 | Story Charlene Stanley | Photo Charlene Stanley
Prof Helena Strauss
Prof Helena van Zyl, Director of the UFS Business School, says the accreditation endorses their important role in empowering business leaders.

The Business School of the University of the Free State (UFS) received an International Qualifications Assessment accreditation by the Central and East European Management Development Association (CEEMAN) this week.
 
“This is an endorsement for the level of quality and relevance of the Business School. I’ve been inundated with well-wishes via phone and emails from current and former students. They all realise the tremendous benefits this holds for everyone affiliated with our Business School, as the quality of our qualifications are now recognised globally,” says Prof Helena Van Zyl, Director of the UFS Business School.

“On behalf of the executive management, I would like to congratulate Prof Van Zyl and her team on this fine achievement. The accreditation is a feather in the cap of the university and it is indeed an accomplishment to be proud of,” says Prof Francis Petersen, Rector and Vice-Chancellor of the UFS.
  
CEEMAN is an international management-development association with the aim of accelerating the growth in quality of management development in Central and Eastern Europe. The association has more than 220 members from over 55 countries in Europe, North America, Latin America, Africa, and Asia.

Thorough evaluation process

The accreditation is the culmination of two years of hard work – first to apply by submitting an overview of operations, then drawing up a self-assessment report with appendices of over 1 000 pages. Finally, a peer-review team with panel members from Latvia, Poland, and Mauritius came to the Bloemfontein Campus for an on-site assessment. In two and a half days, the panel conducted detailed, thorough interviews with 85 different people – from staff and students, to industry partners, the dean, and members of the rectorate.
    
Aspects which the panel focused on included the school’s mission and strategic focus, legal status and governance, research output, physical facilities, financial viability, contribution to the local community, use of technology, and even how environmental needs are met.

“It’s been an incredibly intense but very rewarding experience,” says Prof Van Zyl. “The review team was very professional and strategic in their approach and also gave valuable input and advice.” 

Team members were particularly impressed by the overwhelmingly positive experiences recorded by students, as well as the state-of-the-art facilities.

Passionate about people

“We think of ourselves as a ‘Boutique Business School’ ”, explains Prof Van Zyl. “We are focused on quality and are extremely structured and disciplined, which ultimately creates a safety net for students and staff. We’re also small enough to build personal relationships with our students.”

She believes this to be the secret of the Business School’s tremendous success record over the 20 years of its existence.

“We are passionate about people and believe in creating a caring environment for them while they’re here.”  

News Archive

Expert in Africa Studies debunks African middle class myth
2016-05-10

Description: Prof Henning Melber Tags: Prof Henning Melber

From left: Prof Heidi Hudson, Director of the Centre for Africa Studies (CAS), Joe Besigye from the Institute of Reconciliation and Social Justice, and Prof Henning Melber, Extraordinary Professor at the CAS and guest lecturer for the day.
Photo: Valentino Ndaba

Until recently, think tanks from North America, the African Development Bank, United Nations Development Plan, and global economists have defined the African middle class based purely on monetary arithmetic. One of the claims made in the past is that anyone with a consumption power of $2 per day constitutes the middle class. Following this, if poverty is defined as monetary income below $1.5 a day, it means that it takes just half a dollar to reach the threshold considered as African middle class.

Prof Henning Melber highlighted the disparities in the notion of a growing African middle class in a guest lecture titled A critical anatomy of the African middle class(es), hosted by our Centre for Africa Studies (CAS) at the University of the Free State on 4 May 2016. He is an Extraordinary Professor at the Centre, as well as Senior Adviser and Director Emeritus of the Dag Hammarskjöld Foundation in Sweden.

Prof Melber argued that it is misleading to consider only income when identifying the middle class. In his opinion, such views were advanced by promoters of the global neo-liberal project. “My suspicion is that those who promote the middle class  discourse in that way, based on such a low threshold, were desperate to look for the success story that testifies to Africa rising.”

Another pitfall of such a middle-class analysis is its ahistorical contextualisation. This economically-reduced notion of the class is a sheer distortion. Prof Melber advised analysts to take cognisance of factors, such as consumption patterns, lifestyle, and political affiliation, amongst others.

In his second lecture for the day, Prof Melber dealt withthe topic of: Namibia since independence: the limits to Liberation, painting the historical backdrop against which the country’s current government is consolidating its political hegemony. He highlighted examples of the limited transformation that has been achieved since Namibia’s independence in 1990.

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