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17 December 2018 | Story Andre Grobler | Photo Supplied
Drought read more
Water-saving initiatives have been implemented throughout the university’s campuses to withstand the drought.

An attentive visitor to the University of the Free State (UFS) would have noticed that in the past year, certain parts of the Bloemfontein Campus’ gardens have undergone a change. This is part of the UFS’s water-wise and grey-water initiatives that are a response to the ongoing local drought conditions and water restrictions.

Waterless gardens

Senior Director: University Estates, Nico Janse van Rensburg, says the environmental conditions have had a severe impact on the appearance of the gardens. “The era where we had big lawns, has passed.”

Janse van Rensburg says the UFS decided to start the initiative at two highly visible areas, two traffic circles, one at the George du Toit Building and the other the Francois Retief Building.

More landscape changes can be seen in the gardens around the Biotechnology Building, Geography building and Muller Potgieter Building, as well as near the Institute for Groundwater Studies, Engineering Science and the Thakaneng Bridge.

Towards an energy-efficient environment

Paving in these areas is designed to allow for water to soak into the ground. Acting Grounds Services Manager, De Wet Dimo, says more than 100 indigenous trees, which are more adaptive to local environmental conditions, have also been planted. He says a new wood chipper which was recently purchased, will turn dead trees in gardens into wood chips to be used as mulch for new plants.

Dimo says the new look and feel of the gardens was created by using hard elements, paving and indigenous succulents.

New student residences, including those in Qwaqwa and South Campus will use a grey-water system using water which will be collected from showers and basins. The piping at two older residences on the Bloemfontein Campus has also been renovated to a two-way system.

“Rainwater harvesting systems have been fitted at all residences and academic buildings,” said Dimo. The 19 tanks that have been installed have a storage capacity of 265 kilolitres.  Janse van Rensburg says other water-wise initiatives that have been put into action include installing waterless urinals in administrative and academic buildings, water restrainers, pressure control systems (reducing the volume of water) and push-button systems instead of taps.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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