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12 December 2018 | Story Mothepane Lebopo

The door closed. My eyes opened.

My dreams were halted as I sat up. She was already outside my window, the midnight moonlight lit her skin and erasing my fingertips on her arms. I opened the window… cold truth blew in. It stung my heart. She was going.

“Seriously? After four months this is how you are going to leave?”

Silence.

She was trying to control her breathing, to keep it as flat as possible. She had a unique, annoying gift of being able to compose herself in such situations, especially when she knew it was needed.

She stared at me.

My heart was pounding against my chest. In anger. In desperation. It had settled on her, but clearly she wouldn’t let me get close to hers.

I felt the first tear roll down my cheek. I quickly wiped away the second one. She just stared…

She could have been looking at me, thinking of other things. With her you never knew. She turned.

“Wait, please wait. Did you ever love me?”

She stuck her tongue out and left.

And I knew that was it: we were over. Thinking back, I might have known for a while that it was coming. But still… being prepared for something doesn’t guarantee your heart won’t break when it actually happens.

I left the window open, slightly. My head was spinning and my heart was tearing.

I laid on what was supposed to be our bed and dug my head in a pillow in an attempt to block out reality. It was useless; warm liquid from my broken heart poured out through my eyes. All I could smell was her.

But what was I expecting? It could never work. We were two puzzle pieces from different sets. Two pieces that were never supposed to fit… We tried to force it, and it ended in pain.

She was such an odd person. She had this ‘forbidden love’ thing about her. Being hers was strange, I knew she wasn't mine but I still tumbled head over heels. Being with her was like cheating on a diet. Or texting when you’re supposed to study.

She had beautiful, wild eyes that had perhaps seen too much. She got high on other people’s vulnerability. When her arms locked around me, she wasn’t just holding me, she was searching for pain. Insecurity. She would pin me down and kiss my nose. When she felt my guard coming up, she would tickle me and my power would leave me and enter her. She always won.

Often we’d try to watch the stars. I could never concentrate, her beauty was fierce and demanded undivided attention. She couldn’t focus either. She looked at the stars, not for their beauty, but for adventure. She looked at them as a guide.

I felt her hot blood in her embrace, she had to move to keep cool. There was rarely a still moment. Always dancing. Always moving.

I guess that’s what attracted me to her. I made her my adventure. I wanted to see what she had seen. I told her I was happy where I was but in reality I wanted to go everywhere she went. Wherever the stars would take her.

My lips only met hers when she was drunk. Perhaps she didn’t want to remember showing a little bit of emotion, being a bit vulnerable in front of me. But even then she rarely shared her thoughts with me.

So her secrets are still with her, while she knows mine.

That wild girl, may I never hold her again. She said she didn’t like it. She wanted to feel liberated. And my arms didn’t offer her that.

The girl with a storm in her heart had started a fire in mine and left.

I look out the window, where she had been standing. I almost smiled. What was I thinking?  Thinking I could fix her? Whether I love her or hate her, it makes no difference because she’s not here. She’s not coming back.

I will never know what exactly she wanted with me. But I’ll grow wiser from this.

You can’t teach someone who’s power hungry to surrender. You can’t mould someone who despises being held. You can’t put out a wild fire. Don’t try to pick wild flowers, because their thorns will pierce your skin and then they will wither because of your blood. But their scent will linger forever.

Now I know. You can’t tame someone who is wild. You shouldn’t offer your heart to someone who has sold her soul to adventure.

Don’t try to love someone who can’t be still.

 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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