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06 December 2018 | Story Leonie Bolleurs | Photo Leonie Bolleurs
Mpho Makgalemele
Mpho Makgalemele, town planner at Emalahleni Local Municipality, developed perseverance, tactical thinking and problem-solving skills when she enrolled for the Professional Master’s in Urban and Regional Planning.

Mpho Makgalemele received her Master’s degree at the December Graduation Ceremonies of the University of the Free State (UFS). The highlight of walking up to the stage to receive her Master’s degree in Urban and Regional Planning marked a milestone in Makgalemele’s career.

Her thesis is titled: “The role of town planning in the implementation of the ‘special presidential package for the revitalisation of distressed mining towns’ “: with specific reference to Emalahleni (formerly known as Witbank).

Contributing to township development in SA

She enrolled for the Professional Master’s in Urban and Regional Planning in the Department of Urban and Regional Planning to solve complex spatial planning challenges, thus contributing to the economic and township development of South Africa. “I wanted to advance my technical knowledge, contribute to the urban and regional planning body of knowledge, and practise my profession in a specialised manner,” she said. 

Makgalemele believes that doing a master’s programme builds your character and develops attributes such as perseverance, tactical thinking and problem-solving within you as a person. 

Building intellectual capacity 

Makgalemele is the town planner of Emalahleni Local Municipality and applies on a daily basis the advanced theoretical knowledge of urban planning, the research skills and the writing and presentation skills she obtained in the programme. 

“The programme augments your intellectual capacity. It provides advanced technical skills, knowledge and practical experience that is imperative for town planning professionals,” she said. 

Maléne Campbell, Head of the Department of Urban and Regional Planning has high praise for Makgalemele: “She overcame challenges by managing the spatial planning vulnerabilities (including environmental degradation, service-delivery challenges and a massive population growth) of a local economy based on non-renewable resources, while at the same time doing research for her master’s.”

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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