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04 December 2018 | Story Lacea Loader | Photo Stephen Collet
Regional confrence read more
From the left: Prof Henk de Jager, Vice-Chancellor and Principal, Central University of Technology; Prof Yunus Ballim, Vice-Chancellor and Principal, Sol Plaatje University; Mrs Dipiloane Phutsisi, Principal of Motheo TVET College; Prof Puleng LenkaBula, Vice-Rector: Institutional Change, Student Affairs and Community Engagement at the UFS; Prof Nicky Morgan, Coordinator of HERDIC, and Mr Mr Brian Madalane, Principal of the Northern Cape Urban TVET.

Five post-school education institutions in the central inland region have established an initiative to collaborate in a number of focus areas to the benefit of communities in the region.
 
Established during an inaugural meeting in Bloemfontein on 14 November 2018, the Higher Education Regional Development Initiative of Central South Africa (HERDIC - SA) will collaborate in a manner that delivers operational and academic benefits to each institution, increase benefits to communities in the region, and responds to the need for high-level learning opportunities in South Africa. The collaboration with critical stakeholders in support of development in the region, as expressed in the partnership of teaching, learning, research, and engaged scholarship aspirations and the pursuit of mutually beneficial synergies and benefits of scale in critical support structures, was highlighted.

During the inaugural meeting, it was unanimously agreed that working together for enhanced access to higher education, staff development, and student welfare initiatives, as well as regional collaborations with the wider public sector and business, could have a transformative effect on the capacity and sustainability of the communities in the central inland region. The five institutions that form part of the initiative are: Motheo TVET College (Bloemfontein); Northern Cape Urban TVET College (Kimberley); Sol Plaatje University (SPU) (Kimberley); University of the Free State (UFS) (Bloemfontein and Qwaqwa Campuses); and the Central University of Technology, Free State (CUT) (Bloemfontein and Welkom).
 
During the meeting, the importance of collaboration between higher-education institutions and colleges of technical and vocational education training in creating synergies and leveraging joint capabilities to enhance development, was highlighted. The focus areas that HERDIC – SA will work on, include operational efficiencies (including shared services), articulation between the institutions (including teaching and learning), research and innovation, community engagement (including marketing and communication), and staff development.
 
The operational model will consist of task teams for each of the focus areas, consisting of representatives from each member institution. The task teams will report to a steering committee. It is envisaged that HERDIC – SA will be operational by March 2019.


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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