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18 December 2018 | Story Thabo Kessah | Photo Thabo Kessah
Charlotte Maxeke
Residence students preparing old tyres to use in new playing swings.

The name Charlotte Maxeke is, since time immemorial, associated with ‘hope’ for the downtrodden Black majority. And the name Fulufhelo means ‘hope’ in Tshivenda, the language spoken mainly in Limpopo, her birth province. She was the first black South African woman to earn a degree, a Bachelor of Science from the Wilberforce University in the Unites States of America in 1901.

Khayelisha and Khayelethu also project a very high expectation of ‘hope’. Considering our painful past dominated by the 1913 Land Act, the former literally means ‘our new home’, whilst the latter means ‘our home’.

Fast forward to 2018 at the University of the Free State’s Qwaqwa Campus. These are the names of student residences that brought hope to the needy when they collaborated with Community Engagement to give back to their communities.

“The need to give back was sparked by our encounter with needy students on campus. We then thought that if we could do the little for our fellow students who are part of the No Student Hungry (NSH) campaign, we could actually extend this to those who are even worse off,” said Beyoncé Matsoso, Prime of Charlotte Maxeke and Residence for first year students.

“Taking time out to give toys, play with the kids on the swings we erected for them, helping them with their laundry and giving them fruit and food bought from our own pockets gave us a lot of satisfaction,” said Beyoncé, a final year BA Psychology and Languages student.

Acknowledging the role played by Residence Head, Makeresemese Mokhatla, in the whole exercise was Sikolethu Dodo, Prime of Khayelitsha / Khayelethu Residence.

“Having had a dialogue on how we can make other people’s lives better with our Residence Head Makeresemese Mokhatla and Mme Matsoso from Community Engagement led to this initiative. Some of us will be going out to the world of work soon and this has equipped us with necessary skills like compassion,” said Sikolethu, a final year BAdmin student.

The centres visited were the Itsoseng housing disabled children as well as the Team Spirit Hospice.

News Archive

UFS hosts the 2017 SAIMS Conference
2017-09-21

Description: SAIMS confrence Tags: SAIMS, Kopano Nokeng, conference, research, Prof Francis Petersen, business, Kovsies, St Dairy, Mushrooms House 

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied



The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle 
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
 
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House. 

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