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18 December 2018 | Story Thabo Kessah | Photo Thabo Kessah
Charlotte Maxeke
Residence students preparing old tyres to use in new playing swings.

The name Charlotte Maxeke is, since time immemorial, associated with ‘hope’ for the downtrodden Black majority. And the name Fulufhelo means ‘hope’ in Tshivenda, the language spoken mainly in Limpopo, her birth province. She was the first black South African woman to earn a degree, a Bachelor of Science from the Wilberforce University in the Unites States of America in 1901.

Khayelisha and Khayelethu also project a very high expectation of ‘hope’. Considering our painful past dominated by the 1913 Land Act, the former literally means ‘our new home’, whilst the latter means ‘our home’.

Fast forward to 2018 at the University of the Free State’s Qwaqwa Campus. These are the names of student residences that brought hope to the needy when they collaborated with Community Engagement to give back to their communities.

“The need to give back was sparked by our encounter with needy students on campus. We then thought that if we could do the little for our fellow students who are part of the No Student Hungry (NSH) campaign, we could actually extend this to those who are even worse off,” said Beyoncé Matsoso, Prime of Charlotte Maxeke and Residence for first year students.

“Taking time out to give toys, play with the kids on the swings we erected for them, helping them with their laundry and giving them fruit and food bought from our own pockets gave us a lot of satisfaction,” said Beyoncé, a final year BA Psychology and Languages student.

Acknowledging the role played by Residence Head, Makeresemese Mokhatla, in the whole exercise was Sikolethu Dodo, Prime of Khayelitsha / Khayelethu Residence.

“Having had a dialogue on how we can make other people’s lives better with our Residence Head Makeresemese Mokhatla and Mme Matsoso from Community Engagement led to this initiative. Some of us will be going out to the world of work soon and this has equipped us with necessary skills like compassion,” said Sikolethu, a final year BAdmin student.

The centres visited were the Itsoseng housing disabled children as well as the Team Spirit Hospice.

News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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