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17 December 2018 | Story Eugene Seegers | Photo IDEAS Lab
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Learners enjoy a lesson delivered through an All-in-One device at an IBP-served school.

“Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” Eugene van Wyk, Project Coordinator of the Internet Broadcast Project (IBP) at the South Campus of the UFS, preaches a gospel along similar lines, a motto that belongs solely to the IBP: Taking quality education to where it matters.

Quality education accessible to all

Van Wyk believes that quality education should be accessible to all, especially as a tool to relieve poverty in disadvantaged communities. That is why he has made it his aim to extend the reach and exposure of the IBP. To that end, the IBP partnered with the Free State Department of Education (FSDoE) in presenting open days during August and September 2018 in each of the five Free State districts, emphasising innovation in education. At each of these days, the IBP presented their methods and successes, highlighting their use of innovation and technology in not only school education, but teacher development and upliftment as well.

Building on existing technology


The IBP lives up to its motto by building on existing technology, while thinking up new ways to use what is available. In addition, the IBP makes innovative use of emerging and new technologies. For instance, Van Wyk often quotes from a presentation by Ray Kurzweil, director of engineering at Google, author, and futurist, at the 2009 Handheld Learning conference: “Mobile phones are misnamed. They should be called gateways to human knowledge.” Therefore, plans are under way to develop a mobile app that will allow learners to download lesson content and even share it with learners who do not attend a Free State secondary school served by the IBP.

The value of the IBP can be seen in the tremendous upturn in matriculation success rates in the province, an impact that Van Wyk and the E-learning division at the FSDoE are keen to maintain and spread.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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