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17 December 2018 | Story Eugene Seegers | Photo IDEAS Lab
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Learners enjoy a lesson delivered through an All-in-One device at an IBP-served school.

“Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” Eugene van Wyk, Project Coordinator of the Internet Broadcast Project (IBP) at the South Campus of the UFS, preaches a gospel along similar lines, a motto that belongs solely to the IBP: Taking quality education to where it matters.

Quality education accessible to all

Van Wyk believes that quality education should be accessible to all, especially as a tool to relieve poverty in disadvantaged communities. That is why he has made it his aim to extend the reach and exposure of the IBP. To that end, the IBP partnered with the Free State Department of Education (FSDoE) in presenting open days during August and September 2018 in each of the five Free State districts, emphasising innovation in education. At each of these days, the IBP presented their methods and successes, highlighting their use of innovation and technology in not only school education, but teacher development and upliftment as well.

Building on existing technology


The IBP lives up to its motto by building on existing technology, while thinking up new ways to use what is available. In addition, the IBP makes innovative use of emerging and new technologies. For instance, Van Wyk often quotes from a presentation by Ray Kurzweil, director of engineering at Google, author, and futurist, at the 2009 Handheld Learning conference: “Mobile phones are misnamed. They should be called gateways to human knowledge.” Therefore, plans are under way to develop a mobile app that will allow learners to download lesson content and even share it with learners who do not attend a Free State secondary school served by the IBP.

The value of the IBP can be seen in the tremendous upturn in matriculation success rates in the province, an impact that Van Wyk and the E-learning division at the FSDoE are keen to maintain and spread.

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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