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17 December 2018 | Story Eugene Seegers | Photo IDEAS Lab
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Learners enjoy a lesson delivered through an All-in-One device at an IBP-served school.

“Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” Eugene van Wyk, Project Coordinator of the Internet Broadcast Project (IBP) at the South Campus of the UFS, preaches a gospel along similar lines, a motto that belongs solely to the IBP: Taking quality education to where it matters.

Quality education accessible to all

Van Wyk believes that quality education should be accessible to all, especially as a tool to relieve poverty in disadvantaged communities. That is why he has made it his aim to extend the reach and exposure of the IBP. To that end, the IBP partnered with the Free State Department of Education (FSDoE) in presenting open days during August and September 2018 in each of the five Free State districts, emphasising innovation in education. At each of these days, the IBP presented their methods and successes, highlighting their use of innovation and technology in not only school education, but teacher development and upliftment as well.

Building on existing technology


The IBP lives up to its motto by building on existing technology, while thinking up new ways to use what is available. In addition, the IBP makes innovative use of emerging and new technologies. For instance, Van Wyk often quotes from a presentation by Ray Kurzweil, director of engineering at Google, author, and futurist, at the 2009 Handheld Learning conference: “Mobile phones are misnamed. They should be called gateways to human knowledge.” Therefore, plans are under way to develop a mobile app that will allow learners to download lesson content and even share it with learners who do not attend a Free State secondary school served by the IBP.

The value of the IBP can be seen in the tremendous upturn in matriculation success rates in the province, an impact that Van Wyk and the E-learning division at the FSDoE are keen to maintain and spread.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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