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31 December 2018 | Story Charlene Stanley
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Aligning your study field with your career aspirations can be challenging. Academic advising provides solutions.

Over the past few years, institutions of higher learning have experienced an explosive growth in student numbers. Student volumes are often more than campus administrations can effectively deal with. On the students’ side, coming to grips with and transitioning into university and navigating the academic-content processes and technology can be an overwhelming experience – especially for so-called ‘first-generation’ students. Many students often have fixed career dreams, but not a clear knowledge of what they need to get there. This is where academic advising can be a guiding light.

 How Academic Advising works

 Academic advising fosters the development, engagement, and support of students and provides guidance towards academic, personal, and career success. “Through academic advising we basically make sure that students’ career prospects align with their academic programme,” explains Prof Francois Strydom, Senior Director of the Centre for Teaching and Learning (CTL), which houses the UFS Academic Advisement Unit. It is also not only the academic needs of students that are addressed. He describes advising as a ‘hub of the wheel’ that connects students to different departments and services across campus, depending on their needs.

Evolution of Academic Advising

Prof Strydom explains that some type of advising has always existed on university campuses in the form of career counsellors and faculty managers assisting with student queries. But with many institutions virtually doubling in size over the past few years, many students started ‘falling through the cracks’. “There’s been a great need to professionalise this service and to have a clearly defined structure in place with dedicated advisers to assist students quickly and efficiently,” he says. The UFS academic advising team has been playing a leading role in securing a seven-institution collaborative University Capacity Development Grant (UCDG) in 2017 to professionalise the practice in South Africa. 

“We focus on communicating with and serving Kovsie students in ways that really speaks to them, for instance through the Academic Advising Facebook page, email (advising@ufs.ac.za), the electronic magazine (Kovsie Advice), plus face-to-face interactions in the faculties, the Sasol Library in Bloemfontein, and in the TK Mopeli Building on our Qwaqwa Campus,” says Gugu Tiroyabone, who heads the Academic Advisement Unit within CTL. She emphasises that advising is a shared responsibility. “Advisers can never decide for the students but are there to assist them to make informed decisions themselves.”

Data collected from the 1 456 students who utilised continuous academic advising services at the UFS during 2017, has irrefutably shown that these students have a higher probability of passing most of their modules with over 70% – a clear indication that academic advising really works.

Paving a professional path for advisers

Drawing on eight years of ongoing development in academic advising, the UFS piloted the first nationally contextualised Short Learning Programme for advisers in order to guide the development of this practice.

The pilot of the fully accredited Academic Advising Professional Development (AAPD) Short Learning Programme (SLP), which will be presented twice a year, was presented by the CTL early in October 2018 and represented all seven institutions forming part of the UCDG collaboration (UFS, NMU, Wits, UCT, DUT, MUT, and UP).

With the SLP’s ultimate goal to build and cultivate the practice and its practitioners, this national initiative is likely to be one of the enablers for the development and enhancement of student success in South Africa.

 

News Archive

MBA Programme - Question And Answer Sheet - 27 May 2004
2004-05-27

1. WHAT MUST THE UNIVERSITY OF THE FREE STATE (UFS) DO TO GET FULL ACCREDITATION FOR THE MBA PROGRAMMES?

According to the Council on Higher Education’s (CHE) evaluation, the three MBA programmes of the UFS clearly and significantly contribute to students’ knowledge and skills, are relevant for the workplace, are appropriately resourced and have an appropriate internal and external programme environment. These programmes are the MBA General, the MBA in Health Care Management and the MBA in Entrepreneurship.

What the Council on Higher Education did find, was a few technical and administrative issues that need to be addressed.

This is why the three MBA programmes of the UFS received conditional accreditation – which in itself is a major achievement for the UFS’s School of Management, which was only four years old at the time of the evaluation.

The following breakdown gives one a sense of the mostly administrative nature of the conditions that have to be met before full accreditation is granted by the CHE:

a. A formal forum of stakeholders: The UFS is required to establish a more structured, inclusive process of review of its MBA programmes. This is an administrative formality already in process.

b. A work allocation model: According to the CHE this is required to regulate the workload of the teaching staff, particularly as student numbers grow, rather than via standard management processes as currently done.

c. Contractual agreements with part-time staff: The UFS is required to enter into formal agreements with part-time and contractual staff as all agreements are currently done on an informal and claim-basis. This is an administrative formality already in process.

d. A formal curriculum committee: According to the CHE, the School of Management had realised the need for a structure – other than the current Faculty Board - where all MBA lecturers can deliberate on the MBA programmes, and serve as a channel for faculty input, consultation and decision-making.

e. A system of external moderators: This need was already identified by the UFS and the system is to be implemented as early as July 2004.

f. A compulsory research component: The UFS is required to introduce a research component which will include the development of research skills for the business environment. The UFS management identified this need and has approved such a component - it is to take effect from January 2005. This is an insufficient element lacking in virtually all MBA programmes in South Africa.

g. Support programmes for learners having problems with numeracy: The UFS identified this as a need for academic support among some learners and has already developed such a programme which will be implemented from January 2005.

The majority of these conditions have been satisfied already and few remaining steps will take effect soon. It is for this reason that the UFS is confident that its three MBA programmes will soon receive full accreditation.

2. WHAT ACCREDITATION DOES THE UFS HAVE FOR ITS MBA PROGRAMME?

The UFS’s School of Management received conditional accreditation for its three MBA programmes.

Two levels of accreditation are awarded to tertiary institutions for their MBA programmes, namely full accreditation and conditional accreditation. When a programme does not comply with the minimum requirements regarding a small number of criteria, conditional accreditation is given. This can be rectified during the short or medium term.

3. IS THERE ANYTHING WRONG WITH THE ACADEMIC CORE OF THE UFS’s MBA PROGRAMMES?

No. The UFS is proud of its three MBA programmes’ reputation in the market and the positive feedback it receives from graduandi and their employers.

The MBA programmes of the UFS meet most of the minimum requirements of the evaluation process.

In particular, the key element of ‘teaching and learning’, which relates to the curriculum and content of the MBA programmes, is beyond question. In other words, the core of what is being taught in our MBA programmes is sound.

4. IS THE UFS’s MBA A WORTHWHILE QUALIFICATION?

Yes. Earlier this year, the School of Management – young as it is - was rated by employers as the best smaller business school in South Africa. This was based on a survey conducted by the Professional Management Review and reported in the Sunday Times Business Times, of 25 January 2004.

The UFS is committed to maintaining these high standards of quality, not only through compliance with the requirements of the CHE, but also through implementing its own quality assurance measures.

Another way in which we benchmark the quality of our MBA programmes is through the partnerships we have formed with institutions such as the DePaul University in Chicago and Kansas State University, both in the US, as well as the Robert Schuman University in France.

For this reason the UFS appreciates and supports the work of the CHE and welcomes its specific findings regarding the three MBA programmes.

It is understandable that the MBA review has caused some nervousness – not least among current MBA students throughout the country.

However, one principle that the UFS management is committed to is this: preparing all our students for a world of challenge and change. Without any doubt the MBA programme of the UFS is a solid preparation.

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