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31 December 2018 | Story Charlene Stanley
Advising pic
Aligning your study field with your career aspirations can be challenging. Academic advising provides solutions.

Over the past few years, institutions of higher learning have experienced an explosive growth in student numbers. Student volumes are often more than campus administrations can effectively deal with. On the students’ side, coming to grips with and transitioning into university and navigating the academic-content processes and technology can be an overwhelming experience – especially for so-called ‘first-generation’ students. Many students often have fixed career dreams, but not a clear knowledge of what they need to get there. This is where academic advising can be a guiding light.

 How Academic Advising works

 Academic advising fosters the development, engagement, and support of students and provides guidance towards academic, personal, and career success. “Through academic advising we basically make sure that students’ career prospects align with their academic programme,” explains Prof Francois Strydom, Senior Director of the Centre for Teaching and Learning (CTL), which houses the UFS Academic Advisement Unit. It is also not only the academic needs of students that are addressed. He describes advising as a ‘hub of the wheel’ that connects students to different departments and services across campus, depending on their needs.

Evolution of Academic Advising

Prof Strydom explains that some type of advising has always existed on university campuses in the form of career counsellors and faculty managers assisting with student queries. But with many institutions virtually doubling in size over the past few years, many students started ‘falling through the cracks’. “There’s been a great need to professionalise this service and to have a clearly defined structure in place with dedicated advisers to assist students quickly and efficiently,” he says. The UFS academic advising team has been playing a leading role in securing a seven-institution collaborative University Capacity Development Grant (UCDG) in 2017 to professionalise the practice in South Africa. 

“We focus on communicating with and serving Kovsie students in ways that really speaks to them, for instance through the Academic Advising Facebook page, email (advising@ufs.ac.za), the electronic magazine (Kovsie Advice), plus face-to-face interactions in the faculties, the Sasol Library in Bloemfontein, and in the TK Mopeli Building on our Qwaqwa Campus,” says Gugu Tiroyabone, who heads the Academic Advisement Unit within CTL. She emphasises that advising is a shared responsibility. “Advisers can never decide for the students but are there to assist them to make informed decisions themselves.”

Data collected from the 1 456 students who utilised continuous academic advising services at the UFS during 2017, has irrefutably shown that these students have a higher probability of passing most of their modules with over 70% – a clear indication that academic advising really works.

Paving a professional path for advisers

Drawing on eight years of ongoing development in academic advising, the UFS piloted the first nationally contextualised Short Learning Programme for advisers in order to guide the development of this practice.

The pilot of the fully accredited Academic Advising Professional Development (AAPD) Short Learning Programme (SLP), which will be presented twice a year, was presented by the CTL early in October 2018 and represented all seven institutions forming part of the UCDG collaboration (UFS, NMU, Wits, UCT, DUT, MUT, and UP).

With the SLP’s ultimate goal to build and cultivate the practice and its practitioners, this national initiative is likely to be one of the enablers for the development and enhancement of student success in South Africa.

 

News Archive

Business School in top ranks of survey
2012-02-15

 
UFS Business School
Photo: Liezl Muller

The UFS Business School was ranked amongst the top business schools in South Africa in a survey by Finweek and MBAConnect.net. MBAConnect.net is the biggest social network for MBA graduates in South Africa. 

More than 10 000 MBA graduates and students were invited to take part in the survey and 1 575 of them completed it. More than half of the respondents are in senior or executive positions.
 
Prof. Helena van Zyl, the Director of the UFS Business School, says any business school has a moral obligation towards its alumni to ensure that the quality of the qualification that they obtained is maintained, that network opportunities are created for graduates, and that job opportunities are communicated, etc. Investment in and involvement with the alumni are non-negotiable as they form the backbone of a business school.
 
The UFS Business School’s results are listed below. The respondents rated the school as the school with the highest:
  • percentage of respondents saying they had definitely made the right choice in doing an MBA: second with 92% (average 86%)
  • score in leadership effectiveness: third with 8.9 (average 8.7)
  • decision-making effectiveness: shares first place with 9.4 (average 9.1)
  • credibility in business: second with 8.9 (average 8.6)
  • impact of an MBA in changing industries: third with 8.3 (average 7.9)
  • score for influence of an MBA in starting your own business: second with 8.5 (average 6.9)
  • percentage of respondents saying an MBA was definitely worth the price paid: shares first place with 80% (average 72%)
  • score for changing the outlook of students: shares first place with 9.3 (average 8.9)
  • score for improving people’s views of their own potential: shares first place with 9.5 (average 9.1)
  • score for helping people become better leaders in their personal lives: shares third place with 8.3 (average 7.8).
The UFS Business School shared first place with its alumni averaging the shortest payback period amongst those who thought the MBA was worth it. Its score was 1.1 years (average 1.8 years)
 
The report says across all schools, at least 73% of students report a negative impact on their stress levels. In the worst case, this goes up to 94%. The impact on the UFS’s students was the lowest at 18%. The average was 81%. At least a quarter of students in all schools report a negative impact on their health, and it goes up to 47% in the worst case. The UFS got 0 (nil) in the category for serious impact.
 
Alumni of the UFS Business School were very satisfied with the school. These results are as follows:
  • Helps keep business knowledge up to date: third (6.5)
  • Provides networking opportunities: first (7.3)
  • Informs about business events: second (8.9)
  • Communicates regularly: first (9.2)
  • Helps access MBA-level jobs: second (6.2)
  • Helps build personal brand: first (5.2)
  • Helps start or grow business: first (5.2)
 

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