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14 February 2018 Photo Moeketsi Mogotsi
Countdown to music, art and fun as Kovsie ACT festival approaches
Kovsie students in the process of building their Eco vehicles

The countdown has begun to the Kovsie-ACT music festival that will take place on 17 February 2018 at the Cross Country Fields.

With just a few days left before the main event where students and the community will be wowed by performances from the likes of Prince Kaybee, Jack Parow and Shekinah, students can look forward to the "Social Cohesion" college festivities namely: the West College Project Neon party, East College Graduation party, Central College Yellow party, South College Feballoween party, North College Cowboys and Crooks party, and finally the Kovsie-ACT Fiesta Mexican party.

Each day leading up to the main event, senior on-campus residence students will be working on the building of their various Eco vehicles. Students will be grouped in their designated colleges at the UFS Rag Farm, with the support of the first-years, pending the Eco vehicle race that takes place on Friday 16 February 2018 from 13:00. The ACT office is working towards obtaining sponsors for the overall winners of the race. Their aim is to give the college that wins the race a-once-in-a-lifetime opportunity to attend an official international car race, where they will be represented by their residence committees. The following race criteria apply: 

Race criteria:

Drag race

Fastest time taken to cover distance wins

Slalom race

Fastest time taken to complete course minus penalties

Obstacle course

Fastest time taken to complete course wins (Obstacles will be introduced on the day, no preparation)

Three lap-race

No winner, just preparation for final endurance race but drivers must change each lap

Endurance race

Longest distance covered

 

Students will also be working on art projects in the form of a canvas that must be made of waste materials such as plastic, scrap metal and/or sustainable organic materials. The work must be between three and five metres high and two to four metres wide. It should be durable and not perish if it is placed outdoors for a year. It must be accompanied by a manifesto that explains the theme and symbolism of the artwork so that the five colleges can effectively illustrate what is important to them and their community.

First-year students have also been assigned to participate in projects that engage with local secondary schools in the Bloemfontein area. The content of the projects will be directed through a short learning programme that will take place during the course of the year.

The Kovsie ACT team looks forward to the activities at the Rag Farm, and encourages students to attend and take part in their numbers. For more information about Kovsie ACT visit the UFS Rag page or the Ofm official website.

 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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