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15 February 2018 Photo Stephen Collett
Descriptions of everyday life experiences result in articles in internationally rated journal
In the name of our sorrow

Shortly after arriving at the University of the Free State in 2011, Prof Jan K Coetzee from the Department of Sociology initiated the research programme, The Narrative Study of Lives. This programme relates to the biographical descriptions that people give of their everyday life experiences. Among others, this programme resulted in his soon-to-be published book, Books and bones and other things.

Publishing success

 Prof Coetzee explains that the programme is designed to provide a space for students to do in-depth research towards a master’s-by-thesis. Over the years, he says, the department got beautiful dissertations, covering a wide range of topics such as online gaming, living with physical disabilities, mother-daughter communication, and experiencing aging. Prof Coetzee is especially proud of the many articles produced by the programme. “Apart from several others, no fewer than 14 articles were published in a Special Edition of the internationally rated and accredited journal Qualitative Sociology Review in January 2017,” he says. “This research programme, and my own work within it, builds on the fact that in today’s world there is an increasing interest in the narrative study of lives. The Nobel Prize for Literature was even awarded to an oral historian in 2015.”

“The programme is designed
to provide a space for students
to do in-depth research towards
a master’s-by-thesis.”
—Prof Jan K Coetzee
Author ofBooks and
bones and other things

A book full of stories and art

 Working specifically on “documents of life”, Prof Coetzee has been collecting old texts for many years, “some dating back to 1605”, he elaborates on his research and the content of his new book. “In addition, I’ve collected objects like fossils and antique relics over the years, and sculpted relevant objects - all of which have been installed in numerous small museum cases (photographed for the book). These installations represent an attempt at understanding the roots and sedimented layers of the social reality in which we find ourselves in 2018.”

The launch of Prof Coetzee’s book, Books and bones and other things. is planned for mid-2018 in Bloemfontein. This will be followed by an exhibition of the artwork featured in the publication at Everard Read’s acclaimed venue, Circa, early next year. Strauss and Co will administer a benefit auction of the works and the proceeds will be divided among nominated charities.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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