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19 February 2018 Photo Earl Coetzee
Faculty of Health Sciences welcomes new Vice-Dean Prof Joyce Tsoka-Gwegweni
Prof Joyce Tsoka-Gwegweni, Vice-Dean for Research, Transformation, and Marketing in the Faculty of Health Sciences.

The Faculty of Health Sciences at the University of the Free State is proud to introduce the new Vice-Dean for Research, Transformation, and Marketing – Prof Joyce Tsoka-Gwegweni. This seasoned academic has 24 years of health science research experience and holds a PhD (University of KwaZulu-Natal), two master’s degrees (MSc from the University of Natal; MPH from the University of the Western Cape), two honours degrees (BSc Hons from the University of Reading; BA Hons from the University of South Africa) and management diplomas and certificates from reputable local and international institutions (University for Durham, University of Stellenbosch, UKZN, Unisa). She has also published more than 50 papers and held various high-profile leadership positions.

Prof Tsoka-Gwegweni joined the UFS on 1 February 2018.

“I think I am at the right place,
at the right time, for the right
reasons. I do not regret choosing
the UFS.”

A born academic
“I went for a scholarship interview with the British Council in 1987, and they asked me what job I’d like after studying,” Prof Tsoka-Gwegweni remembers. “I told the interview panel that I planned to work at the university!” She studied for A-levels, a junior degree and postgraduate qualifications in the UK, and further postgraduate studies in South Africa.

No place like home
Having experienced various locations around the world, South Africa remains her favourite. “I won’t trade the beautiful weather and nature, or the friendly atmosphere and people for anything from abroad,” she says. “But had I not gone to the UK, I would not have learnt to appreciate South Africa as my country.”

Big plans for Health Science research
Prof Tsoka-Gwegweni hopes for an adequate health workforce for South Africa, which is competent, committed and caring. In the Faculty of Health Sciences, she hopes to drive research by providing research leadership. “I would like to encourage the staff to enjoy research and not see it as a burden. My ambition is to improve our research profile towards a top research faculty.”

At peace in the City of Roses
Off campus, Prof Tsoka-Gwegweni enjoys going to church, listening to gospel music and going to concerts, reading, travelling, and nature. “I’m looking forward to having a great and rewarding time in Bloemfontein. But more importantly, to make a positive impact,” she says, “no matter how small. I think I am at the right place, at the right time, for the right reasons. I do not regret choosing the UFS.”

 

News Archive

Producers to save thousands with routine marketing strategies, says UFS researcher
2014-09-01

 

Photo: en.wikipedia.org

Using derivative markets as a marketing strategy can be complicated for farmers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvest; whilst the high market risks require innovative strategies including the use of futures and options as traded on the South African Futures Exchange (SAFEX).

Using these innovative strategies are mostly due to a lack of interest and knowledge of the market. The purpose of the research conducted by Dr Dirk Strydom and Manfred Venter from the Department of Agricultural Economics at the University of the Free State (UFS) is to examine whether the adoption of a basic routine strategy is better than adopting no strategy at all.

The research illustrates that by using a Stochastic Efficiency with Respect to a Function (SERF) and Cumulative Distribution Function (CDF) that the use of five basic routine marketing strategies can be more rewarding. These basic strategies are:
• Put (plant time)
• Twelve-segment pricing
• Three-segment pricing
• Put (pollination)(Critical Moment in production/marketing process), and
• Pricing during pollination phase.

These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. Farmers can save as much as R1.6 million per year on a 2000ha farm with an average yield.

The results obtained from the research illustrate that each strategy is different for each crop. Very important is that the hedging strategies are better than no hedging strategy at all.

This research can also be applicable to the procurement side of the supply chain.

Maize milling firms use complex procurement strategies to procure their raw materials, or sometimes no strategy at all. In this research, basic routine price hedging strategies were analysed as part of the procurement of white maize over a ten-year period ranging from 2002–2012. Part of the pricing strategies used to procure white maize over the period of ten years were a call and min/max strategy. These strategies were compared to the baseline spot market. The data was obtained from the Johannesburg Stock Exchange’s Agricultural Products Division better known as SAFEX.

The results obtained from the research prove that by using basic routine price-hedging strategies to procure white maize, it is more beneficial to do so than by procuring from the spot market (a difference of more than R100 mil).

Thus, it can be concluded that it is not always necessary to use a complex method of sourcing white maize through SAFEX, to be efficient. By implementing a basic routine price hedging strategy year on year it can be better than procuring from the spot market.

Understanding the Maize Maze by Dr Dirk Strydom and Manfred Venter (pdf) - The Dairy Mail


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