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19 February 2018 Photo Earl Coetzee
Faculty of Health Sciences welcomes new Vice-Dean Prof Joyce Tsoka-Gwegweni
Prof Joyce Tsoka-Gwegweni, Vice-Dean for Research, Transformation, and Marketing in the Faculty of Health Sciences.

The Faculty of Health Sciences at the University of the Free State is proud to introduce the new Vice-Dean for Research, Transformation, and Marketing – Prof Joyce Tsoka-Gwegweni. This seasoned academic has 24 years of health science research experience and holds a PhD (University of KwaZulu-Natal), two master’s degrees (MSc from the University of Natal; MPH from the University of the Western Cape), two honours degrees (BSc Hons from the University of Reading; BA Hons from the University of South Africa) and management diplomas and certificates from reputable local and international institutions (University for Durham, University of Stellenbosch, UKZN, Unisa). She has also published more than 50 papers and held various high-profile leadership positions.

Prof Tsoka-Gwegweni joined the UFS on 1 February 2018.

“I think I am at the right place,
at the right time, for the right
reasons. I do not regret choosing
the UFS.”

A born academic
“I went for a scholarship interview with the British Council in 1987, and they asked me what job I’d like after studying,” Prof Tsoka-Gwegweni remembers. “I told the interview panel that I planned to work at the university!” She studied for A-levels, a junior degree and postgraduate qualifications in the UK, and further postgraduate studies in South Africa.

No place like home

Having experienced various locations around the world, South Africa remains her favourite. “I won’t trade the beautiful weather and nature, or the friendly atmosphere and people for anything from abroad,” she says. “But had I not gone to the UK, I would not have learnt to appreciate South Africa as my country.”

Big plans for Health Science research
Prof Tsoka-Gwegweni hopes for an adequate health workforce for South Africa, which is competent, committed and caring. In the Faculty of Health Sciences, she hopes to drive research by providing research leadership. “I would like to encourage the staff to enjoy research and not see it as a burden. My ambition is to improve our research profile towards a top research faculty.”

At peace in the City of Roses
Off campus, Prof Tsoka-Gwegweni enjoys going to church, listening to gospel music and going to concerts, reading, travelling, and nature. “I’m looking forward to having a great and rewarding time in Bloemfontein. But more importantly, to make a positive impact,” she says, “no matter how small. I think I am at the right place, at the right time, for the right reasons. I do not regret choosing the UFS.”

 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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