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22 February 2018 Photo Xolisa Mnukwa
Future of South Africa discussed at UFS peace conference
Delegates form the UFS and Osaka University gathered together at the Peace Conference.

The Department of Political Studies and Governance as well as the Centre for Africa Studies at the University of the Free State (UFS), together with the Osaka School of International Public Policy of Osaka University, jointly hosted a Quo Vadis South Africa Conference at the UFS on 12 and 13 February 2018.

Prof Hussein Solomon, Department of Political Studies and Governance, stated: “The focus is very much policy-oriented using academic insights to help resolve the myriad challenges confronting South Africa as a country as well as those on the continent.”

Prof Philippe Burger, Head of the Department of Economics and Acting Dean at the Faculty of Economic and Management Sciences at the UFS, spoke on the state of the national economy saying that factors contiguous to education could explain unemployment in South Africa. He pointed out that 60% of the population who were unemployed had not completed high school. He said only 20% of the employed population had tertiary education. Prof Burger said that labour-intensive, export-driven and investment-driven growth are the three integral sectors to consider when looking to improve the economy and overall growth of the country.

Prof Andre Duvenhage from North-West University delivered a presentation on his Strategic Perspectives of the ANC’s 2017 National Conference. Prof Duvenhage said that he had anticipated President Jacob Zuma’s recent departure from the ANC, saying his exit strategy had been negotiated behind the scenes. Some of his focal points included the state decay as a result of corrupt state practices, and the ideal future of the legitimate state which envisions the optimistic turn-around of the current condition of the South African Constitution.

“The future of Africa will be determined by politics”, said Jakkie Cilliers; Chairperson of the board, and Head of African futures and Innovation at the Institute for Security Studies. He explained that politics would drive events leading up to the national elective conference. This would offer political-election-outcome forecasts for 2019, 2024 and 2029 for the ANC, DA, EFF, and other national political parties. 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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