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12 February 2018 Photo Supplied
Get your blend of rock and legal with the Kovsie FM Breakfast Show
Richard and Fifi from the Kovsie FM Breakfast Show

Richard Chemaly completed a BCom degree at the University of the Free State (UFS) in 2010 before he enrolled for an LLB, and is currently doing an LLM in legal philosophy. He was also a familiar face on campus as SRC President. After jetting around the world, Richard is back in Bloemfontein. Since becoming a DJ for the Breakfast Show at Kovsie FM, he is now responsible for starting the day for listeners on a good note.

Blending law and entertainment fell into my lap. After locking up my Hillbrow apartment, I travelled for a year, accidentally fell in love and moved back to Bloemfontein. Nobody wanted to hire me. Could have been my unconventional Facebook presence, or appearing on ANN7… I don’t know. I was already in the entertainment field because one of my business partners and I started a beer distribution company, which got us a lot of free beer. We then realised that if we started an entertainment blog, which we did, we’d get free access to cool parties, which we did. It just made sense to venture into entertainment law, which suited my personality.

Radio was never my thing, and I have always regretted that. Music was always my thing, though, so the transition was easy. My co-host, Fifi, is my polar opposite. As a young black female who likes old R&B, trap and alternative pop, she brings everything I can’t as an old, hairy Lebanese punk-rocking dude. The dynamic is incredible.

I’m a big lover of mornings and I try to get in an early morning jog and hunting for geocaches before I aim to make even the grumpiest morning listener smile. With an exceptional knowledge of current affairs, it is easy to get across to our diverse listenership. Quick wit and my co-presenter also help! The Breakfast Show sets the tone for the day, and we get good feedback.

I would still like to take over the Musicon and become a pilot. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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