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12 February 2018 Photo Supplied
Get your blend of rock and legal with the Kovsie FM Breakfast Show
Richard and Fifi from the Kovsie FM Breakfast Show

Richard Chemaly completed a BCom degree at the University of the Free State (UFS) in 2010 before he enrolled for an LLB, and is currently doing an LLM in legal philosophy. He was also a familiar face on campus as SRC President. After jetting around the world, Richard is back in Bloemfontein. Since becoming a DJ for the Breakfast Show at Kovsie FM, he is now responsible for starting the day for listeners on a good note.

Blending law and entertainment fell into my lap. After locking up my Hillbrow apartment, I travelled for a year, accidentally fell in love and moved back to Bloemfontein. Nobody wanted to hire me. Could have been my unconventional Facebook presence, or appearing on ANN7… I don’t know. I was already in the entertainment field because one of my business partners and I started a beer distribution company, which got us a lot of free beer. We then realised that if we started an entertainment blog, which we did, we’d get free access to cool parties, which we did. It just made sense to venture into entertainment law, which suited my personality.

Radio was never my thing, and I have always regretted that. Music was always my thing, though, so the transition was easy. My co-host, Fifi, is my polar opposite. As a young black female who likes old R&B, trap and alternative pop, she brings everything I can’t as an old, hairy Lebanese punk-rocking dude. The dynamic is incredible.

I’m a big lover of mornings and I try to get in an early morning jog and hunting for geocaches before I aim to make even the grumpiest morning listener smile. With an exceptional knowledge of current affairs, it is easy to get across to our diverse listenership. Quick wit and my co-presenter also help! The Breakfast Show sets the tone for the day, and we get good feedback.

I would still like to take over the Musicon and become a pilot. 

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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