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19 February 2018 Photo Danie Nel
Jeanri-Tine respected for her word on wine
Jeanri-Tine

Jeanri-Tine van Zyl may have the perfect career – an idyllic lifestyle that most of us only dream of. She is her own boss and is required to drink wine on the job! Jeanri-Tine is a respected wine writer. She obtained a BA Media Studies degree at Kovsies, before completing further qualifications in Stellenbosch and Cape Town. She is the owner/director of Feed That Bird Communication Consultants (Pty) Ltd. – a PR, communications and content marketing agency providing creative communication support to some of South Africa’s major wine brands and companies. 

My favourite career quote is by Charles Bukowski: “If you're going to try, go all the way. Otherwise, don’t even start. This could mean losing girlfriends, wives, relatives and maybe even your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision … And, you'll do it, despite rejection and the worst odds. And it will be better than anything else you can imagine.” 

“I didn’t realise it at the time,
but those three years at the
UFS were probably some of
my best, most formative years.”

The best career advice I got was probably from well-known wine critic Michael Fridjhon, who told me a story about an exceptionally talented ballerina who gave up ballet when she wasn’t cast as the lead in ‘Giselle’ It might not be what he intended, but I interpreted it as ‘if you can’t be the best in what you do, quit and try something else’.

I didn’t realise it at the time, but those three years at the UFS were probably some of my best, most formative years. I remember the sleepless weekends as IRAWA editor, marching into Ds Kiepie Jaftha’s office armed with demands for better security on campus, the endless wisdom and strength shared by Dr Elsabe Pepler, who was head of Communication at the Department at the time, and sitting on the grass with my friends before a test, knowing that no matter the outcome, we will all be okay…

 

News Archive

UFS academics serve high in ranks of Cereal Science institutions
2017-10-10

Description: Cereal Science Tags: Cereal Science

Dr Angie van Biljon, Senior Lecturer in the Department of Plant Sciences at the University of the Free State (UFS), was elected as president of Cereal Science and Technology South Africa (CST-SA) at their bi-annual general meeting, in Pretoria.

Prof Maryke Labuschagne, Professor in Plant Breeding at the UFS and official representative of South Africa in the American Association for Cereal Chemists International from 2007, was re-elected as the South African representative to the American Association for Cereal Chemists. She attends the annual conference in the US as well as the International Association for Cereal Science and Technology (the European counterpart of AACC) regularly. “I use these conferences to report on the research done by the research team at the UFS on gluten protein, baking quality and nutritional value of cereals,” she said.

Prof. Labuschagne was also involved in a training course for the baking industry. 

Both Dr Van Biljon and Prof Labuschagne are involved in research on wheat gluten proteins, which is critical to the baking industry. CST-SA is a platform to disseminate this and other research, not only locally but also internationally. The aim of this society is to advance cereal science and technology both in the public sector and in the industry of Southern Africa.

CST-SA creates an opportunity for staff and
students working on cereals to interact
with the industry. This prevents research
from being just academic and creates
an opportunity to bring the research and the
industry together.

Wheat research not just academic
According to Prof Labuschagne CST-SA creates an opportunity for staff and students working on cereals to interact with the industry. This prevents research from being just academic and creates an opportunity to bring the research and the industry together. This has been very useful for students at the university working on cereals, as they have made presentations at the “New Voices” symposium, a forum for postgraduate students to present their research.

“Through CST-SA we have also, through the years, presented our research on an international level at the annual meetings of the American Association for Cereal Chemists and the International Association for Cereal Science and Technology,,” said Prof Labuschagne.

The science of cereals
CST-SA is an association of organisations and individuals, from both the private and public sectors, who are actively involved in the science and technology of cereals. Its aim is to promote the dissemination of knowledge and information on cereal science and technology through meetings, publications, workshops and other means. CST-SA also organises training courses for the industry. In the past years there was a course for the baking industry and one for the milling industry and also the “New Voices” symposium”.

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