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19 February 2018 Photo Danie Nel
Jeanri-Tine respected for her word on wine
Jeanri-Tine

Jeanri-Tine van Zyl may have the perfect career – an idyllic lifestyle that most of us only dream of. She is her own boss and is required to drink wine on the job! Jeanri-Tine is a respected wine writer. She obtained a BA Media Studies degree at Kovsies, before completing further qualifications in Stellenbosch and Cape Town. She is the owner/director of Feed That Bird Communication Consultants (Pty) Ltd. – a PR, communications and content marketing agency providing creative communication support to some of South Africa’s major wine brands and companies. 

My favourite career quote is by Charles Bukowski: “If you're going to try, go all the way. Otherwise, don’t even start. This could mean losing girlfriends, wives, relatives and maybe even your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision … And, you'll do it, despite rejection and the worst odds. And it will be better than anything else you can imagine.” 

“I didn’t realise it at the time,
but those three years at the
UFS were probably some of
my best, most formative years.”

The best career advice I got was probably from well-known wine critic Michael Fridjhon, who told me a story about an exceptionally talented ballerina who gave up ballet when she wasn’t cast as the lead in ‘Giselle’ It might not be what he intended, but I interpreted it as ‘if you can’t be the best in what you do, quit and try something else’.

I didn’t realise it at the time, but those three years at the UFS were probably some of my best, most formative years. I remember the sleepless weekends as IRAWA editor, marching into Ds Kiepie Jaftha’s office armed with demands for better security on campus, the endless wisdom and strength shared by Dr Elsabe Pepler, who was head of Communication at the Department at the time, and sitting on the grass with my friends before a test, knowing that no matter the outcome, we will all be okay…

 

News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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