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07 February 2018 Photo Adri Louw
KovsieFM programme manager joins SuperSport as field reporter
Sam Ludidi.

Sam Ludidi is no unfamiliar face on campus. He is currently busy with his second year of a BA Communication Science degree but started off as a BSocSc student five years ago. This KovsieFM programme manager recently joined the SuperSport team as a field reporter. He was selected from 70 candidates and recalls the phone call he received as the best he ever got. We checked in with him to see how he was enjoying the limelight.

It is difficult to choose between television and radio ... I think I prefer television. Then again, there’s a certain skill you need for radio because people don’t see you – that challenge intrigues me. But since I’m an expressive person, television allows me to express myself in full view of the audience.

Sport is my true passion, without a shadow of a doubt. I was born and raised in a sports-crazy house and always loved it – even watching the Proteas’ unfortunate loss to Australia in the Cricket World Cup when I was four. I’ve always loved cricket, but I just cannot keep myself away from rugby. Between the two sports, I’d probably lean towards rugby from an off-the-field perspective, and cricket if I’m on the field.

“You only have one chance
to make it work.”
—Sam Ludidi
Supersport Field Reporter

The best and worst thing about being a television presenter is that it is live. You only have one chance to make it work. When I get it right, I feel great, but on a difficult day, I am hard on myself. I’m still somewhat new to television, but the trick is to find out what makes me different from the rest. My character and charisma make me stand out.

I still can’t believe ... that I am doing my dream job, and it almost came out of nowhere. My incredible support structure from since before my TV presenter job still sticks with me. I learnt from my mother to glorify God with the work that I do, I know that He’s opened many doors which led to this and I cannot express just how blessed I am.

News Archive

Economic students taken outside comfort zone
2010-08-13

At the recent launch of the annual competition for third-year Economics students were, from left: Deon Beck, Vincent Ramorara and Limakatso Majoro.
Photo: Stephen Collett

The Research Cluster on Sustainable Development and the Department of Economics at the University of the Free State (UFS) recently launched an annual competition for third-year Economics students. This interdisciplinary competition, called “Economics at the grassroots”, is led by Prof. Doreen Atkinson, the Cluster Coordinator and Dr Karen Thomas, a Senior Lecturer of Economics in the Department of Economics.

Students were randomly divided into groups by Dr Thomas. As part of an ice-breaker exercise, the groups had to answer ten questions, which ranged from “What is the Rector of the UFS's second name?” to “What is the currency of Honduras and what is the value of it in Rands?”

According to Prof. Atkinson, this type of competition unleashes a new wave of creativity, as students work together on practical problems, which take the students outside their comfort zone.

The top three groups will win cash prizes, sponsored by the Afrikaanse Handelsinstituut (AHI) and Sanlam.

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