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07 February 2018 Photo Adri Louw
KovsieFM programme manager joins SuperSport as field reporter
Sam Ludidi.

Sam Ludidi is no unfamiliar face on campus. He is currently busy with his second year of a BA Communication Science degree but started off as a BSocSc student five years ago. This KovsieFM programme manager recently joined the SuperSport team as a field reporter. He was selected from 70 candidates and recalls the phone call he received as the best he ever got. We checked in with him to see how he was enjoying the limelight.

It is difficult to choose between television and radio ... I think I prefer television. Then again, there’s a certain skill you need for radio because people don’t see you – that challenge intrigues me. But since I’m an expressive person, television allows me to express myself in full view of the audience.

Sport is my true passion, without a shadow of a doubt. I was born and raised in a sports-crazy house and always loved it – even watching the Proteas’ unfortunate loss to Australia in the Cricket World Cup when I was four. I’ve always loved cricket, but I just cannot keep myself away from rugby. Between the two sports, I’d probably lean towards rugby from an off-the-field perspective, and cricket if I’m on the field.

“You only have one chance
to make it work.”
—Sam Ludidi
Supersport Field Reporter

The best and worst thing about being a television presenter is that it is live. You only have one chance to make it work. When I get it right, I feel great, but on a difficult day, I am hard on myself. I’m still somewhat new to television, but the trick is to find out what makes me different from the rest. My character and charisma make me stand out.

I still can’t believe ... that I am doing my dream job, and it almost came out of nowhere. My incredible support structure from since before my TV presenter job still sticks with me. I learnt from my mother to glorify God with the work that I do, I know that He’s opened many doors which led to this and I cannot express just how blessed I am.

News Archive

Researcher transforms despair into diamonds
2016-01-18

PhD candidate, Lerato Machetela and some members of the group Diamonds in the Rough having some fun between rehearsals.

Awash in hopelessness, substance abuse, violence, and sexual promiscuity. This is the lived reality of the youth in Jagersfontein. But now Lerato Machetela is using her research to change it.

As a PhD candidate in Trauma, Forgiveness, and Reconciliation Studies at the University of the Free State (UFS), Machetela assembled a group of 14 young men – ranging between the ages of 9 and 18 – who call themselves Jagersfontein’s Diamonds in the Rough. Combining elements from psychology, education, and entertainment, Machetela has established a platform that grounds these young ones adrift in circumstances. By means of song and dance, these young ones have become grounded through creativity.

While discussing what it means to be free in the new South Africa, Machetela asked the group to come up with a song similar to the struggle song, ‘Nelson Mandela usi litheli ixolo’.

Jagersfontein’s Diamonds in the Rough Researcher, Lerato Machetela, combines psychology, education, and entertainment to ground local youths through creativity.

The result: He’s a teenager, but he drinks Hansa.

“This then developed into a dance routine depicting what the youth is doing with their freedom,” Machetela says. With each beat of their boots and rhythmic clap of their hands, the group illustrates the ways in which the youth has constructed – and come to understand – their daily realities. “The routine includes the expression of alcohol and drug abuse, and ends of with the importance of education.”

Through the creative expressions of Diamonds in the Rough, Machetela is able not only to explore the reality of the youth in Jagersfontein, but also to investigate intergenerational trauma. “I am looking at whether there is a relationship between these young people’s current circumstances and the experiences of their parents’ generation during the apartheid years. That is, what sort of meanings do they construct as young, black South Africans growing up in the new South Africa?”

What started off as a research project is now rippling beyond academic spheres, though. The Free State Department of Sport, Arts, Culture and Recreation has taken note of this initiative. As a result, the group has already performed at the Bloem Show, International Museums Day, and Heritage Day celebrations, as well as at the Mangaung African Cultural Festival (MACUFE).  

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