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07 February 2018 Photo Adri Louw
KovsieFM programme manager joins SuperSport as field reporter
Sam Ludidi.

Sam Ludidi is no unfamiliar face on campus. He is currently busy with his second year of a BA Communication Science degree but started off as a BSocSc student five years ago. This KovsieFM programme manager recently joined the SuperSport team as a field reporter. He was selected from 70 candidates and recalls the phone call he received as the best he ever got. We checked in with him to see how he was enjoying the limelight.

It is difficult to choose between television and radio ... I think I prefer television. Then again, there’s a certain skill you need for radio because people don’t see you – that challenge intrigues me. But since I’m an expressive person, television allows me to express myself in full view of the audience.

Sport is my true passion, without a shadow of a doubt. I was born and raised in a sports-crazy house and always loved it – even watching the Proteas’ unfortunate loss to Australia in the Cricket World Cup when I was four. I’ve always loved cricket, but I just cannot keep myself away from rugby. Between the two sports, I’d probably lean towards rugby from an off-the-field perspective, and cricket if I’m on the field.

“You only have one chance
to make it work.”
—Sam Ludidi
Supersport Field Reporter

The best and worst thing about being a television presenter is that it is live. You only have one chance to make it work. When I get it right, I feel great, but on a difficult day, I am hard on myself. I’m still somewhat new to television, but the trick is to find out what makes me different from the rest. My character and charisma make me stand out.

I still can’t believe ... that I am doing my dream job, and it almost came out of nowhere. My incredible support structure from since before my TV presenter job still sticks with me. I learnt from my mother to glorify God with the work that I do, I know that He’s opened many doors which led to this and I cannot express just how blessed I am.

News Archive

Office of Technology Transfer receives multimillion rand grant
2016-01-15


The university’s Office of Technology Transfer (OTT) received multimillion rand funding for the office to provide much needed support for academia to have their ideas and research effectively turned into business ventures.

This grant of over R4 million by the National Intellectual Property Management Office (NIPMO), under the auspices of the Department of Science and Technology, will help the OTT to provide an enabling environment for cooperation between academia and industry to transform innovation emanating from research and development at the UFS into business ventures.

“Research and innovation plays a prominent role in the financial sustainability of an institution, in that it has the capacity to be the largest generator of third-steam income,” says Gerhard Verhoef, Director: Contracts and Innovation at the Directorate Research Development at the UFS.

“The OTT is a very new office and this grant, provided over three years, will help us fulfil our mandate.”

NIPMO aims to ensure that recipients of funding from a government funding agency assess, record and report on the benefit to society of IP emanating from publicly-financed research and development. Recipients must protect IP emanating from publicly-financed research and development from appropriation and ensure that it is available to the people of South Africa. A recipient must identify commercialisation opportunities for IP emanating from publicly-financed research and development.

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