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07 February 2018 Photo Adri Louw
KovsieFM programme manager joins SuperSport as field reporter
Sam Ludidi.

Sam Ludidi is no unfamiliar face on campus. He is currently busy with his second year of a BA Communication Science degree but started off as a BSocSc student five years ago. This KovsieFM programme manager recently joined the SuperSport team as a field reporter. He was selected from 70 candidates and recalls the phone call he received as the best he ever got. We checked in with him to see how he was enjoying the limelight.

It is difficult to choose between television and radio ... I think I prefer television. Then again, there’s a certain skill you need for radio because people don’t see you – that challenge intrigues me. But since I’m an expressive person, television allows me to express myself in full view of the audience.

Sport is my true passion, without a shadow of a doubt. I was born and raised in a sports-crazy house and always loved it – even watching the Proteas’ unfortunate loss to Australia in the Cricket World Cup when I was four. I’ve always loved cricket, but I just cannot keep myself away from rugby. Between the two sports, I’d probably lean towards rugby from an off-the-field perspective, and cricket if I’m on the field.

“You only have one chance
to make it work.”
—Sam Ludidi
Supersport Field Reporter

The best and worst thing about being a television presenter is that it is live. You only have one chance to make it work. When I get it right, I feel great, but on a difficult day, I am hard on myself. I’m still somewhat new to television, but the trick is to find out what makes me different from the rest. My character and charisma make me stand out.

I still can’t believe ... that I am doing my dream job, and it almost came out of nowhere. My incredible support structure from since before my TV presenter job still sticks with me. I learnt from my mother to glorify God with the work that I do, I know that He’s opened many doors which led to this and I cannot express just how blessed I am.

News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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