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01 February 2018 Photo Johan Roux
Legae first-year residents welcomed on UFS South Campus

On 27 January 2018, several dozen eager first-year students and a large number of their parents crowded into the venue at the Legae residence on the South Campus of the University of the Free State (UFS). They were welcomed by Gali Malebo, the Residence Head, Prof Daniella Coetzee, the Principal of South Campus, and Prof Francis Petersen, the Rector and Vice-Chancellor of the UFS.

Prof Coetzee exhorted the students to show their seriousness about studying by giving their best and being accountable for their own learning experience. She said that she enjoyed the very positive vibe from the excited and enthusiastic students. Prof Petersen also addressed the students and advised them to make full use of the facilities made available to support and assist especially first-years.

Gali Malebo said of the occasion: “I am pleased that what we planned was so successful, and I feel blessed that both Prof Petersen and Prof Daniella [Coetzee] were present to share such beautiful moments with us. I am grateful to my team of Residence Assistants who worked very hard to make sure that everything was in order. They received several expressions of appreciation from parents for their hospitable, welcoming spirit and for making the first-years feel at home, especially for those who travelled from far.”

Prof Coetzee concluded with these words, “The UFS is a space for freedom, opportunities, and responsibilities. Use each day to reach out for knowledge. The university is a place where you are supposed to be active in seeking out the knowledge you need, a place where you are supposed to struggle and strive in order to excel. Do not give up until you have explored the limits of your intellectual ability. We expect much of you, and you should expect much of us.”

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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