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16 February 2018 Photo Supplied
Miss Mamelodi Sundowns First Princess a proud Kovsie
Thato Mosehle was recently crowned Miss Mamelodi Sundowns First Princess

“True beauty is how you make a person feel, and I believe that I’m very beautiful,” said Thato Mosehle; Miss Mamelodi Sundowns First Princess and UFS medical student. When asked what she thought her edge was over the other contestants in the competition, Thato replied: “I will not speak about them. I will speak about myself and say it was the fact that I was true to who I am.” It is clear that Thato’s zealous character and clear sense of identity are among the determinants of her victory. Thato explained that her journey began when she could no longer play for the provincial netball team due to an injury she incurred on the court. She was very disappointed because she was relying on her netball skills to help her obtain a bursary to fund her studies. Despite this adversity, Thato was determined to be active and do something significant and profitable with her time. She began entering beauty pageants in and around Bloemfontein, such as Miss Glamorous 2016, Miss Armentum 2017, and Miss Environment.

“True beauty is
the ability to
give someone a
sense of warmth
when you arrive.”
—Thato Mosehle
Miss Mamelodi Sundowns
First Princess.

She said her prime motivation for entering this particular pageant was the prize money she could win that would help fund her studies. She described how the UFS facilitated her triumph through the challenging analysis methods from which her studies and overall knowledge and confidence derived. Thato explained that she respected the Miss Mamelodi Sundowns pageant as it promoted the empowerment of women. As a final-year medical student and Mamelodi Sundowns brand ambassador, Thato is smart enough to understand that with a specific title comes a definitive responsibility that you owe to yourself to fulfil. She explained that the essence of her win was that in the Free State, she was not just the 1st princess, she was the queen. Thato added that if students had a vision they should plan effectively and go for it.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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