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16 February 2018
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Thato Mosehle was recently crowned Miss Mamelodi Sundowns First Princess
“True beauty is how you make a person feel, and I believe that I’m very beautiful,” said Thato Mosehle; Miss Mamelodi Sundowns First Princess and UFS medical student.
When asked what she thought her edge was over the other contestants in the competition, Thato replied: “I will not speak about them. I will speak about myself and say it was the fact that I was true to who I am.” It is clear that Thato’s zealous character and clear sense of identity are among the determinants of her victory.
Thato explained that her journey began when she could no longer play for the provincial netball team due to an injury she incurred on the court. She was very disappointed because she was relying on her netball skills to help her obtain a bursary to fund her studies. Despite this adversity, Thato was determined to be active and do something significant and profitable with her time. She began entering beauty pageants in and around Bloemfontein, such as Miss Glamorous 2016, Miss Armentum 2017, and Miss Environment.
“True beauty is
the ability to
give someone a
sense of warmth
when you arrive.”
—Thato Mosehle
Miss Mamelodi Sundowns
First Princess.
She said her prime motivation for entering this particular pageant was the prize money she could win that would help fund her studies. She described how the UFS facilitated her triumph through the challenging analysis methods from which her studies and overall knowledge and confidence derived. Thato explained that she respected the Miss Mamelodi Sundowns pageant as it promoted the empowerment of women.
As a final-year medical student and Mamelodi Sundowns brand ambassador, Thato is smart enough to understand that with a specific title comes a definitive responsibility that you owe to yourself to fulfil. She explained that the essence of her win was that in the Free State, she was not just the 1st princess, she was the queen. Thato added that if students had a vision they should plan effectively and go for it.
Recognition from the United Nations and MACE
2013-11-22
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The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small |
The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.
The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.
The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.
The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.
“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.
‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.
“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.
“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.