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16 February 2018 Photo Supplied
Miss Mamelodi Sundowns First Princess a proud Kovsie
Thato Mosehle was recently crowned Miss Mamelodi Sundowns First Princess

“True beauty is how you make a person feel, and I believe that I’m very beautiful,” said Thato Mosehle; Miss Mamelodi Sundowns First Princess and UFS medical student. When asked what she thought her edge was over the other contestants in the competition, Thato replied: “I will not speak about them. I will speak about myself and say it was the fact that I was true to who I am.” It is clear that Thato’s zealous character and clear sense of identity are among the determinants of her victory. Thato explained that her journey began when she could no longer play for the provincial netball team due to an injury she incurred on the court. She was very disappointed because she was relying on her netball skills to help her obtain a bursary to fund her studies. Despite this adversity, Thato was determined to be active and do something significant and profitable with her time. She began entering beauty pageants in and around Bloemfontein, such as Miss Glamorous 2016, Miss Armentum 2017, and Miss Environment.

“True beauty is
the ability to
give someone a
sense of warmth
when you arrive.”
—Thato Mosehle
Miss Mamelodi Sundowns
First Princess.

She said her prime motivation for entering this particular pageant was the prize money she could win that would help fund her studies. She described how the UFS facilitated her triumph through the challenging analysis methods from which her studies and overall knowledge and confidence derived. Thato explained that she respected the Miss Mamelodi Sundowns pageant as it promoted the empowerment of women. As a final-year medical student and Mamelodi Sundowns brand ambassador, Thato is smart enough to understand that with a specific title comes a definitive responsibility that you owe to yourself to fulfil. She explained that the essence of her win was that in the Free State, she was not just the 1st princess, she was the queen. Thato added that if students had a vision they should plan effectively and go for it.

News Archive

International delegates attend SACOMM conference at UFS
2016-10-12

Description: SACOMM conference  Tags: SACOMM conference

From the left: Prof Colin Chasi, Chairperson of the
South African Communications Association,
Dr Dalme Mulder UFS Lecturer; Dr Wilmien Marais,
UFS Lecturer; Prof Johann de Wet, former head of
UFS Department of Communication Science
Prof Tom O’Regan, University of Queensland (Australia)
and Prof Milli Rivera, Head of the UFS Department of
Communication Science during the conference on the
UFS Bloemfontein Campus.
Photo: Rulanzen Martin

Communication from within and below: Social Transformation and Inclusiveness. That was the theme of the 2016 South African Communication Association (SACOMM) conference, hosted at the Bloemfontein Campus of the University of the Free State (UFS) from 3 to 5 October 2016.

“Through this theme, participants were invited to submit papers that examined the role of communication in today’s tumultuous climate,” said Prof Mili Rivera, Head of the Department of Communication Science at the UFS.

A total of 140 delegates from other South African universities, as well as international delegates from Zimbabwe, Nigeria, the United Kingdom, United States, and Australia attended the conference. It was the second time in ten years that the UFS hosted the conference.

Organisation to mentor and support emerging scholars
Various staff members and students from the UFS Department of Communication Science presented papers during the three days.

Annette van Baalen and Dr Dalme Mulder, both lecturers in the department, won the best paper award in the Corporate Communication division. A number of emerging scholars also presented papers. “The organisation is committed to mentoring and supporting emerging scholars in the field of Communication Science,” said Prof Rivera.

Association must be agent of change in curriculum
Delegates discussed the role of the organisation (SACOMM) as an agent of change in terms of decolonising the curriculum. The focus was on training journalists to cover crises in a fair and balanced manner. The book The Art of Persuasive Communication - A Process (4th Edition) by Prof Johann de Wet, former head of the UFS Department of Communication Science, was also launched during the conference.

The next SACOMM conference will take place at Rhodes University in 2017.

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