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19 February 2018

Khomotso matriculated in Lephalale in Limpopo and made her way to Bloemfontein in January 2014. She was determined to succeed in life and knew that she had one chance to achieve her objective, which was to obtain a degree. However, coming from a family with an annual income of less than R80 000 she knew she would have to find funding. She secured a bursary with Distell, although it would only cover her tuition, so her next challenge was finding funding for meals and other expenses.

Making a difference daily
When she arrived at the University of Free State (UFS) she applied for the No Student Hungry (NSH) Food Bursary through the Social Work Services office and was successful. The weekly NSH funds she received enabled her to buy food and offered her extra opportunities to develop herself through student wellness workshops. NSH funded her for the next three years. “It was a relief not to worry about where my next meal would come from, allowing me time to concentrate on my studies,” said Khomotso.

Three years later she graduated with 22 distinctions and is pursuing her postgraduate studies in Education in 2018. For her, it is important to create the change that our country needs. “It was my teachers and parents who inspired me to pursue a degree. As a future teacher, I want to be able to make a difference in the lives of young people. “

Donors key in reducing food insecurity
Like Khomotso, there are many academically strong students who lack adequate financial support to sustain them through their degree programmes. For this reason, the financial contributions made to the NSH Food Bursary Programme by staff of the UFS, alumni and other donors remains crucial. Systemic change occurs when students graduate and join the country’s workforce. Together, we continue to cause ripples of change in our country.

The South African Surveys of Student Engagement Annual Report (2016) reflects that “it is clear that financial stress impacts on different areas of students’ lives. It is also clear that the impact is magnified for those who are already vulnerable, such as students who come from poor families”.

No Student Hungry supports students on their journey to success

Figure 7 shows that 32% of black African students reported that they ran out of food and could not afford to buy more on most days or every day. Similarly, a significant difference in responses is seen between first- and non-first-generation students, with 77% of first-generation students indicating that they ran out of food without being able to buy more, compared to 53% of non-first-generation students.

The overall academic average of 2017 NSH students was 61% on all three UFS campuses, with the top 10 achievers of 2017 being females predominantly in the black African and coloured designated groups, in the fields of Communication, Law, Education, Science, Social Science and Psychology, scoring on average above 70%.

Give to the NSH Food Bursary.

Contact: Vicky Simpson, Officer Institutional Advancement SimpsonVZ@ufs.ac.za /call: +27 51 401 7197.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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