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02 February 2018 Photo Esti Strydom
Not a laughing stock Phil de Lange
Phil de Lange

Phil de Lange studied for a BA Integrated Marketing Communication and English + TEFL at the University of the Free State (UFS) from 2008-2011. During that time, he was a Kovsie FM presenter, which paved the way for his blossoming career in radio. Currently, Phil is the producer of the Smile Breakfast show on Smile 90.4FM, and is a co-host of Sunday Night Comedy Hour at the same station. He also performs as a comedian.

“My biggest career obstacle was to balance the expensive realities of life while trying to get a foot in the door of the career I wanted,” said Phil.

“The best career advice I can currently give is to read, research, study future trends, and be prepared. Know who to listen to, and who to ignore. Also, you are more important than any company. Look after your physical, emotional and mental well-being. Unfortunately, most companies don’t really have that in mind.  

“My fondest memories of the UFS are having fun with the Kovsie FM team, intense class discussions with Dr Brooks and Ms Lovisa from the English Department, and chilling by the fountains in front of the main building. Not to mention passing a re-write with distinction from a hospital bed. I wasn’t hospitalised due to the re-write, it just happened at the same time!

“The best thing about being a comedian is the platform you get – it’s like nothing else. Having people listen to you intently for a long time and laughing at your jokes is exhilarating. And the worst thing is realising that not everything you think is funny, is funny.

“I have an appreciation for radio that few other people have. I love it. I love how it’s still so important to millions of people. I am also privileged to be working with some of the best and most passionate people in South African radio.” 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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