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02 February 2018 Photo Esti Strydom
Not a laughing stock Phil de Lange
Phil de Lange

Phil de Lange studied for a BA Integrated Marketing Communication and English + TEFL at the University of the Free State (UFS) from 2008-2011. During that time, he was a Kovsie FM presenter, which paved the way for his blossoming career in radio. Currently, Phil is the producer of the Smile Breakfast show on Smile 90.4FM, and is a co-host of Sunday Night Comedy Hour at the same station. He also performs as a comedian.

“My biggest career obstacle was to balance the expensive realities of life while trying to get a foot in the door of the career I wanted,” said Phil.

“The best career advice I can currently give is to read, research, study future trends, and be prepared. Know who to listen to, and who to ignore. Also, you are more important than any company. Look after your physical, emotional and mental well-being. Unfortunately, most companies don’t really have that in mind.  

“My fondest memories of the UFS are having fun with the Kovsie FM team, intense class discussions with Dr Brooks and Ms Lovisa from the English Department, and chilling by the fountains in front of the main building. Not to mention passing a re-write with distinction from a hospital bed. I wasn’t hospitalised due to the re-write, it just happened at the same time!

“The best thing about being a comedian is the platform you get – it’s like nothing else. Having people listen to you intently for a long time and laughing at your jokes is exhilarating. And the worst thing is realising that not everything you think is funny, is funny.

“I have an appreciation for radio that few other people have. I love it. I love how it’s still so important to millions of people. I am also privileged to be working with some of the best and most passionate people in South African radio.” 

News Archive

Stakeholders endorse UFS’s vision and strategy
2014-05-27

Results from a perception audit commissioned by the University of the Free State (UFS) in February 2014 have been finalised. The audit indicates that 86,14% of the university’s internal and external stakeholders agree with the institution's stated vision. An average of 81,99% of stakeholders endorse our values and 81,28% agree with our goals. 

The study was commissioned by the university's Department of Communication and Brand Management and conducted by an external firm of independent researchers. It was aimed at determining internal and external stakeholder understanding and endorsement of university strategy, as well as tracking core reputational indicators and perceptions.

The study was conducted among a representative sample of 23 stakeholder groupings, including staff, current and prospective students, donors, alumni, school principals, community leaders, potential employers of students and international partner universities.

Two similar audits were conducted in the last ten years – in 2005 and again in 2008 after the Reitz incident. Although a direct comparison of findings would not be psychometrically rigorous due to differing research modelling and sampling methods, there is a strong indication that the perception of the institution's stakeholders has shifted.

The uniqueness of the study and the research model developed for the project have recently received international recognition from the International Association of Business Communicators (IABC). The prestigious Jack Whittmer Research Award was presented to the university on 9 June 2014 during the Excellence Awards Gala of the association's world conference held in Toronto, Canada.

Read the full release (pdf)

 

 

Issued by: Lacea Loader (Director: Communication and Brand Management)
Tel: +27(0)51 401 2584 or +27(0)83 645 2454
E-mail: news@ufs.ac.za
Fax: +27(0)51 444 6393

 

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