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02 February 2018 Photo Esti Strydom
Not a laughing stock Phil de Lange
Phil de Lange

Phil de Lange studied for a BA Integrated Marketing Communication and English + TEFL at the University of the Free State (UFS) from 2008-2011. During that time, he was a Kovsie FM presenter, which paved the way for his blossoming career in radio. Currently, Phil is the producer of the Smile Breakfast show on Smile 90.4FM, and is a co-host of Sunday Night Comedy Hour at the same station. He also performs as a comedian.

“My biggest career obstacle was to balance the expensive realities of life while trying to get a foot in the door of the career I wanted,” said Phil.

“The best career advice I can currently give is to read, research, study future trends, and be prepared. Know who to listen to, and who to ignore. Also, you are more important than any company. Look after your physical, emotional and mental well-being. Unfortunately, most companies don’t really have that in mind.  

“My fondest memories of the UFS are having fun with the Kovsie FM team, intense class discussions with Dr Brooks and Ms Lovisa from the English Department, and chilling by the fountains in front of the main building. Not to mention passing a re-write with distinction from a hospital bed. I wasn’t hospitalised due to the re-write, it just happened at the same time!

“The best thing about being a comedian is the platform you get – it’s like nothing else. Having people listen to you intently for a long time and laughing at your jokes is exhilarating. And the worst thing is realising that not everything you think is funny, is funny.

“I have an appreciation for radio that few other people have. I love it. I love how it’s still so important to millions of people. I am also privileged to be working with some of the best and most passionate people in South African radio.” 

News Archive

UFS SIFE is the best in SA!
2004-07-09

The SIFE team celebrates their victory with Jack Shewmaker, founder of SIFE in 1975 and past-president of Walmart in the USA, and Moses Kgosana, Chairman of KPMG SA.

The Students in Free Enterprise (SIFE) team of the University of the Free State competed in the National SIFE championships on Thursday, June 17, 2004 at Ceasar’s Convention Centre in Johannesburg.

Strong competition was experienced from the other ten participant SA universities, e.g. the Universities of the Western Cape, Kwazulu-Natal, Cape Town and RAU, but die UFS SIFE team retained the national championship for the third year running.

The team will now represent South Africa and the University of the Free State in Barcelona, Spain at die SIFE World Cup. The competition will be held from 22 to 24 September 2004.

The presentation team members for the competition were Tsholofelo Tlhomelang, Imameleng Matete, Kenneth Lefa, Kabelo Lephaka, Nadia van Staden, Tshepo Mahloko (Multi-Media), Werner Schmidt (Faculty Advisor). Supporting the presentation team were Lineo Peete, Keketso Ntene, Ruth Morienyane, Motaung Mathaba, Tshireletso Seekoe, Peter Letsoalo, Obakeng Msuthwana, Tshepiso Lebentle, JC Langeveldt and Michelle Stanley.

SIFE is a world-wide non-profit organisation with the express aim of encouraging students to spread their business knowledge - gained in the classroom - to the community, to promote and expand the principles of free enterprise.( www.sife.org )

The criteria by which SIFE-projects are measured are the following:

• How free markets work in the global economy.
• How entrepreneurs succeed by identifying a market need and then profitably producing and marketing a product or service to fill that need.
• The personal entrepreneurial, communications, technology and financial management skills needed to successfully compete.
• Practicing business in an ethical and socially responsible manner that supports the principles of a market economy.
• Measuring the results of projects, utilizing mass media and the Internet, involving non-business majors and utilizing a Business Advisory Board, communicating the program through a written report and verbal presentation.

The UFS’ SIFE-team’s presentation complied with all the above mentioned criteria. SIFE UFS’ education drive stretched from primary school learners, to adults who had been working for thirty years – this diverse group was taught about the free market system and its value in the global village. Business ethics and basic business principles were communicated in a fun and interactive way to learners. High-level business advice was given to entrepreneurs who started new projects, e.g. a brick-maker, and marketing advice were given to existing businesses in need of expansion.

If you are interested in helping SIFE UFS achieve its goals, e-mail Werner Schmidt at
schmidtw.ekw@mail.uovs.ac.za or phone him at 051 – 401 3376.

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