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22 February 2018
Photo Thabo Kessah
Pakiso Mthembu will be representing South Africa in Mauritius and Algeria.
This year, the University of the Free State’s Qwaqwa Campus will unleash a running sensation that is equally comfortable on track, cross-country, and road running and is on a mission to conquer the world. His name is Pakiso Mthembu from Tweeling in the Eastern Free State. Pakiso has recently qualified for the Junior Men’s Southern Region cross-country championships that will be held in Mauritius on 24 February and in Algeria on 17 March 2018.
“I am glad that I managed to run my personal best time of 24:02 during the qualification trials held in Bloemfontein in January, which set me on the road to Mauritius and Algeria,” said Pakiso, a BEd FET first-year student.
His personal best in the 10 km road-running category and in the 5 000 m track are 30:55 and 14:29, respectively.
Praise for Soke
“It is only through dedication, hard work, and listening to my coach that I can achieve my dreams of representing South Africa at the International Association of Athletics Federations World Junior Championships (IAAF) to be held in Finland in July, and at the 2020 Tokyo Olympics. I have one of the best coaches in this part of the world and it gives me great pleasure to work with him, having grown up admiring him during his days,” he says in reference to Boy Soke, who identified his talent and recruited him to the Qwaqwa Campus.
Pakiso has already represented South Africa in Uganda.
Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31
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The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.
This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.
In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.
Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.
“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.
In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.
“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.
“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.