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Water-wise expert says Is there a solution to pollution
Next time you want to throw something away, think twice. Look for ways to reuse, recycle, or repurpose.

Dr Cindé Greyling completed her PhD in Disaster Management with DiMTEC (Disaster Management Training and Education Centre for Africa) at the University of the Free State (UFS). Built on prior studies and years of communication experience, she opted to study ways in which to communicate drought mitigation information. Part of the mitigation process included saving water and reducing pollution.

A practical approach

“Look, we are all here now. And we need to eat, live, work, survive, and ultimately thrive using our planet’s resources,” she says. “But I think we’ve become so fixated on thriving, that we don’t consider survival anymore. Of course, some people do! There are wonderful projects around the world aiming at more responsible consuming, ranging from pre-loved baby clothes, to water harvesting for individual dwellings and larger compounds.” However, she understands that people may get so overwhelmed by the vast pollution problem that they consider any of their own efforts as insignificant. “That is not true. Every single bit of plastic (or cloth, glass, iron, etc.) that is recycled or repurposed, and does not end up in a landfill, makes a difference.” And here is why…

The tip of the iceberg
“Whatever you are holding in your hand and aiming for the bin is much larger than what you see. Take a piece of paper, for example. A tree was planted – the process involved fossil fuels, water, fertiliser, time, wages, administration, etc. And many years of that! Once it was felled, the resource usages continued, and expanded to processing plants, wholesalers, retailers, and then you – who also used resources to acquire that piece of paper. Do you see how large the wastage is? The same is true for food waste … that rotten tomato you forgot in the fridge is a grave loss.”

“Whatever you are holding in your hand,
aiming for the bin, is much larger what
you see.”


Little by little  

Fortunately, all is not lost. “Respect stuff,” Dr Greyling says, “it is as simple as that. To survive, we must take from the resources that the Earth provides. Because we became clever, we were able to alter these elements to make, from high-rise buildings to tiny technology. But we simply cannot keep on taking and taking without giving back Start with giving respect. Next time you want to throw something away, think twice. Look for ways to reuse, recycle, or repurpose. Consider that the denim you are wearing possibly used up to 10 000 litres of water to produce.”  

LISTEN: Dr Greyling elaborates on solutions for pollution

 

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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